The truth is your university can have a beautiful campus and top-notch educators, but it also needs a well designed, fully functional website to attract students. Often, before potential enrollees take a tour of your school, they visit the university's webpage. If it's poorly organized, that's where their research will end.
If you want to improve your school's website, move it to Drupal CMS, an easy-to-use content management system. This proven CMS is used by 71 of the top 100 universities including MIT, Harvard and every Ivy League school.
Here are three benefits of transferring your current website to this platform.
1. Improved communication
Using Drupal instantly improves communication between university departments. A single administrator can manage a website consisting of dozens - if not hundreds - of pages because Drupal is that simple to use. This CMS allows departments to quickly and efficiently manage individual pages from one system. It even reminds users when their content is getting stale!
2. Consistent branding
A poorly designed, dysfunctional website confuses and drives away visitors. This could have a negative impact on your ability to capture the interest of potential new students. Especially since those prospective students spend most of their time online using a mobile device — an area where most university websites falter. You can prevent this by creating a responsive website that has a consistent design and tone from one end of the site to the other, across any device.
Unfortunately, many universities ignore branding when it comes to developing their websites. The end result is a bunch of departments with autonomous web pages that don't work well together. Drupal acts as the Sheriff between the brand and your content editors. Allowing them to change the things they need, while locking down elements that keep design continuous.
Let's say a student working in the athletic department has a strong understanding of how to manage web sites. But another employee in the finance department has never used a CMS before. This isn't a problem if you're using Drupal. Drupal is a user-friendly CMS anyone can use for blogs, websites, portals, forums and intranets. It also supports collaborative authoring, newsletters, podcasts, image galleries and peer-to-peer networking.
If you're thinking about switching over your current .EDU to Drupal, you're not alone. Feel confident in your decision knowing that 26 percent of all .EDU sites use Drupal. That's double the usage of the nearest competing CMS.
Contact us for a free demo of a Drupal CMS that is fine tuned for Higher Education.