At Drupal Camp LA Kevin Wall discussed some of the third party tools that you could use to enhance your website. For some focus on the discussion, it largely focuses around three types of web properties.
Although Drupal is an amazing CMS with many plugins, some functionality or analysis is more effective when using SAAS or PAAS systems. Looking at objectives of a site it helps maintain focus on what types of tools you might need. Does your site need to retain customers? Sell products or memberships?
Once you define your objectives for the website and just keeping it simple, you're ready to analyze content.
Most of the systems that people use with CMS websites to improve thier objectives include:
- CRM systems (Customer relationship management)
- DMS systems (Document management)
- Marketing Automation
Some of the CRM systems you might want to review are analyzed via Wikipedia: http://en.wikipedia.org/wiki/Comparison_of_CRM_systems
A few CRM systems in Drupal include:
- CRM Core
Some of the popular CRM's that are integrated with websites include:
- Microsoft Dynamics
Further information on each type of CRM system is documented via the slide deck.
Document Management Systems enhance your CMS by providing tight controls over documents, licensing, versions of documents, and searchability within a document repository. Typically it's difficult to manage online files and using a DMS system will improve control over your web properties.
A few notable systems inlclude:
These are further outlined in the deck as well.
Marketing automation includes the ability to manage and track your customers and also automate communication and content for a user. This automation enhances systems to keep return customers and visitors engaged and including them on relevant content and marketing paths.
If you'd like to review more, the slides are available here: