Empowering media buyers with online resources to find the perfect match.
For Cumulus Media Networks (then ABC Radio), KWALL delivered a sales driven website with a custom shopping cart allowing radio advertisers the opportunity to review shows and personalities before purchasing ad space for local airplay. The radio content is completely searchable and filterable by format, demographics, and host characteristics. Each radio host has a bio page where advertisers can learn more about the show and decide if it is a fit for their audience. The system permits visitors to set up orders and puts them in contact with the appropriate sales representatives for the shows they are interested in purchasing.