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Advice

The coronavirus (COVID-19) pandemic is making it difficult for local and community colleges to recruit. Here’s how your school can use digital marketing to boost its enrollment.    Key Takeaways   COVID-19 has made higher ed recruiting harder: Small and medium schools are working harder to hit enrollment goals. Use innovative solutions: Leverage virtual tours, webinars, and social media to engage with students from around the world.  Learn about your target audience: Develop student personas, so you can engage with the right students, at the right time, every time.  ProduceSEE DETAILS

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UX Web Design

People are looking to higher-ed websites to answers all their college questions. These institutions must offer a user experience that meets their navigation, design, and mobile usability expectations.    ​   What are the main purpose and audience groups for your higher education site? These are two important pillars to establish when setting out to improve the user experience of your institution’s website.   Prospective students and their parents are probably the main audience group, and they have a list of questions they want to find answers to on eachSEE DETAILS

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