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Content Management

Drupal 9 was released on June 3, 2020 and is the latest version of the Drupal content management system. It is a long-term support (LTS) release, which means it will receive bug fixes and security updates for three years.However, with the release of Drupal 10 on December 8, 2022, many Drupal 9 users may be wondering if and when they should upgrade to the latest version.We’ll discuss the benefits of upgrading to Drupal 10, the process of upgrading from Drupal 9 to Drupal 10, and considerations you should keep inSEE DETAILS

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UX Web Design

Differentiate your school with a website that ticks all the right boxes, stands out from the pack, and celebrates your uniqueness  Key Takeaways: Many school websites look alike, with bland photography, taglines from the 1950s, poor color choices, and no sense of a cohesive identity Education is experiential, and you are selling the intangible – the most important impression is a brand identity that shows that what they will get is worth the investment Don’t overlook the importance of color in this equation A strong brand identity creates the credibilitySEE DETAILS

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Advice

Students will be more engaged with you and the institution when you can foster a sense of belonging and show appreciation     There’s a lot going on in the world impacting college students and young people. They may be feeling overwhelmed by life changes, uncertain about the future of in-person versus online classes, or bombarded by all the information thrown at them each day. They need consistent, authentic support from the institutions they attend and are involved with, especially their colleges and universities.    Are you taking extra stepsSEE DETAILS

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Photography/Videography

It’s all about authenticity, and stock photos just won’t do.   ​ ​ Visual content is essential for any website to keep visitors engaged, especially since 65% of people are visual learners – 80% of people remember things they see, while only 20% remember things they read. Great visuals grab and keep attention, and research found that websites with compelling images average 94% more views.    Then there’s the emotional connection forged by images. Done right, photography can reinforce your college or university’s brand, tell a story, and engender trust.SEE DETAILS

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UX Web Design

User experience (UX) considerations help ensure your prospects can navigate your website with ease and take your desired actions​   ​ Attracting and engaging leads with your web presence is one of the most important things you can do as a modern higher education institution. Prospective students head online when they want to research a college or university, and the interface and information design determine how long they’ll stick around.  A well-designed, appealing website accounts for both the user experience (UX) and the user interface (UI). This guide will walkSEE DETAILS

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Design, Photography/Videography

Video is the marketing content king, but keep it short to keep students interested   ​   When it comes to marketing anything, videos are ubiquitous, and for good reason. People share videos twice as much as they share other content, and 84% of people who responded to that study were persuaded by video to make a purchase. For institutions of higher learning, that makes videography a critical part of any marketing plan.    Before you decide to use that long video of a campus tour, you should know thatSEE DETAILS

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Advice

It’s more important than ever to keep people engaged with your digital experiences. Here are 7 creative ways to do it. ​   As the pandemic is still looming, student engagement can be more challenging than ever. People may be feeling lots of uncertainty about what the year will look like and what comes next for higher education. Students need to be engaged and inspired by your content for you to pull them in and retain them, and that starts with digital experiences.   Here are a few strategies youSEE DETAILS

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Web Development

A lot happened for higher ed in 2021. Don’t miss these best blogs from KWALL from the year that was. They provide expert insights and guidance for your digital tools and experiences.   Some of the biggest trends of 2021 for higher education institutions included the pandemic, shifts to online and remote learning, and a greater demand for the best digital tools to boost marketing strategies and online presence.    KWALL was there throughout the ups and downs to provide you with the latest news, trends, tips, and best practicesSEE DETAILS

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