ENOW is a leading technology company specializing in workplace productivity software solutions. Their newest product, AppGov, is a comprehensive platform that helps customers asses their secirity posture with one easy score. This project aimed to establish a fresh design, focusing on visual appeal, content strategy, and clear art direction while emphasizing AppGov’s unique offering of providing customers with a single security score.
Content Strategy Implementation
We collaborated with ENOW's subject matter experts to create clear and compelling content that highlighted AppGov's security features and benefits and ensured the content was structured for easy readability and comprehension.
We leveraged best practices for conversion oriented design in a freemium model. Leading the customer through a narrative that defines common problems and EMOW's solution. We used custom infographics, social proof and a strategic CTA strategy to funnel users to conversion.