The Challenge

American Jewish University located in the hills of Los Angeles is one of the largest and most innovative Jewish institutions. They are a thriving center of Jewish resources and talent built upon core values of Jewish Learning, Culture, Ethics, Leadership and Peoplehood. KWALL was tasked with creating a unique design that spoke to their community, while at the same time keeping a sense of place and community.

  • Simplify navigation
  • Modernize website
  • Responsive focused design
  • Customized content displays
  • Accessibility
AJU old website
AJU redesigned homepage


Research & Discovery

We created user personas, competitor analysis, in-person workshops, and a content audit to better understand AJU and their unique needs. 


KWALL took AJU through our full design process: wireframes, visual design, and prototypes to create a tailored design that spoke to their history.

Pattern Library

Throughout the design phase, KWALL developed a library of styles and components for editors and developers to reference. This helps AJU stay on brand and make sitewide changes with ease.

Landing Page
AJU landing page
Student & Faculty Profiles
AJU profile page
College Landing
AJU college landing page
AJU patterns and design elements

Attention To Detail

Patterns and subtle textures were created to help build a content structure around. Repeating elements give the site visual distinction and a unique personality.

AJU menu diagram

Slide in Main Menu

A consistent menu was designed to keep the look and feel of the site for users transitioning from a mobile to a desktop experience or vice versa. The menu opens and the second level of navigation can be accessed with expanding sections without having to load a new page.

AJU content hover effect

Content Hover State

Special hover effects were defined for specific sections and content displays. The interactivity helps give the content greater importance and keeps visitors on the site longer.

AJU student and faculty story carousel

Stories Carousel

To showcase profiles of the faculty and students we have displayed them in a sliding carousel. This provided the best display for an unknown amount of profiles as well as the mobile experience.


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