We knew we had to deliver a system that the nearly 250,000 residents of Chandler, Arizona would be proud of. Utilizing numerous integrations that are essential to facilitate the myriad of responsibilities that a large, influential city must execute on a daily basis, we were able to craft a website that is ultimately extremely user-friendly and intuitive.
The city of Chandler website is all about serving residents, so we started with them. After talking to residents and observing them use the site key, user frustrations became clear. The site was not organized around residents, it looked outdated and was very text heavy. Through our research and design process, we built a solution that works for residents.
Chandler is an incredible city with tons going on every day. Our research indicated one of the single biggest reasons residents come to Chandler's website is to find city events. We created a dynamic, interactive events center that shows off what Chandler has to offer.
Users found the previous site's navigation confusing. So we listened to what they wanted and came up with an audience based system. Instead of organizing information around the department, we present it how users think about it. The navigation items of explore, residents, business and government speak to the primary audiences we developed during our research.