Hungry Howies

  • Art Direction
  • Development
  • Drupal
  • Migration
  • UX Research

Hungry Howies is a national pizza chain in 22 states with over 550 stores. They needed robust and scalable web presence that could accommodate spikes in traffic around holidays and connect users to ordering quickly.

Howies frame

Our Process

The priorities for this project were conversions, accessibility and mobile design. Through a detailed discovery phase we learned that session duration and orders were inversely correlated! The longer people have to hunt for content, the less pizza they order. We developed a strategy to connect users to the order form as quickly as possible and then built high fidelity mobile prototypes. We also worked with our accessibility partners, A360, to plan an accessible experience.


Mobile-First Pizza Ordering: Crafting a Seamless App-Like Experience for Customers

Deals and pricing are highly sensitive to locality. Howies needed a way to surface the right deals to the right users. We built a seamless geolocation system that delivers deals based on the user location. 

  • Location Based Personalization
  • Mobile First
  • Seamless Accessibility

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