Washington State University
- Art Direction
- Development
- Information Architecture
- Migration
- UX Research
- WordPress
WSU’s Carson College of Business (CCB) offers students the local and international experiences they need to become leaders across the Washington state community. Future business leaders choose Carson to help them navigate the world of hospitality and business ethics. But the previous CCB website offered the opposite: a user experience lacking discoverability and up-to-date content, without showcasing what makes CCB unique.
Our Process
We engaged the full CCB community to better understand their needs and goals for the total overhaul of the site. The new design needed to better address the needs of their primary user groups: prospective and current students, while making sure they were meeting their alumni engagement goals. Ultimately, the Carson team needed an intuitive website that could be easily updated by staff.
A Comprehensive Redesign
Staff were empowered with flexible templates that simplified the process of updating the website. Built in WordPress, staff can now easily add, remove, and edit the site where needed to keep up with all the news Carson makes.
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