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Want to drive student enrollment at your college or university? Here’s why you need to use a marketing automation platform.    ​   Higher education institutions need the ability to execute seamless marketing campaigns that are on-par with the marketing prospective students and their parents see every day. Yet, getting the best bang for your bank relative to return on marketing investment takes an effective lead nurturing strategy.    Now, marketing automation platforms are becoming must-have tools for colleges and universities. These platforms automate your marketing activities so you canSEE DETAILS