Why Most Website Redesigns Fail Without Ongoing Optimization

A website redesign is a significant investment, often viewed as a one-time project to refresh a brand’s online presence. However, many organizations make the mistake of assuming that once the new design is launched, their work is done. Most website redesigns fail without ongoing optimization is crucial to understand because, without a long-term optimization strategy,…

The Global EdTech Market: On Track to Hit $1 Trillion by 2030

The global EdTech market is experiencing rapid expansion, with projections indicating it will approach $1 trillion by 2030.By 2026, EdTech’s market is projected to reach $133.05 billion, driven by an 18% annual growth rate. Growth Drivers in the EdTech Market In 2024, the global EdTech market is valued at around $325 billion, and it’s expected…

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Latest Drupal CMS Release Candidate: The Most User-Friendly Version Yet

The wait is over—Drupal has just unveiled its latest Release Candidate (RC), and it’s shaping up to be the most user-friendly version of the content management system (CMS) to date! For developers, content creators, and site administrators alike, this is your chance to take a first look at what the future of Drupal holds. Why…

How Changes in EdTech Are Impacting Higher Education

The edtech startup landscape has undergone significant transformations over the past years. With venture capital investments declining in 2024, the sector has moved away from the pandemic-era funding boom. Today, surviving edtech founders are more experienced, strategically focused, and deeply committed to their missions. A survey of 37 edtech founders assessed the current environment and…

The Future is Here: Higher Education Web Trends to Watch in 2025

As the year winds down, it’s the perfect time to look ahead and pinpoint the key web trends that will shape the next 12+ months. In this post, we’ll delve into trends specific to higher education, as the majority of our clients are colleges and universities. Years ago, higher education institutions hesitated to use terms…

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Accessibility Challenges in Higher Education: Risks, Opportunities, and the KWALL Solution

The shift towards digital learning in higher education has highlighted the critical need for accessible online environments. A recent EDUCAUSE QuickPoll revealed that while many institutions face risks such as potential legal actions due to non-compliance with accessibility standards, opportunities exist to turn these challenges into pathways for innovation and inclusivity. This post explores the…

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KWALL Wins W3 Award for CCSU Website Redesign

We are excited to share that KWALL’s web redesign for Central Connecticut State University (CCSU) has been awarded a W3 Award! Hosted by the Academy of Interactive and Visual Arts, the W3 Awards spotlight the exceptional work of industry-leading creative professionals worldwide, showcasing their innovation, creativity, and impact in the digital space. This accolade highlights…

Reflections and Highlights from the AMA Symposium 2024

The 2024 AMA Symposium for the Marketing of Higher Education has wrapped up, leaving us inspired and motivated to tackle the evolving challenges in higher ed marketing. This year’s event, held in Las Vegas, gathered marketing leaders, educators, and innovators from across the country to share insights, strategies, and future-focused ideas. With sessions covering topics…

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What Makes a Good Homepage Design for Higher Ed?

In higher education, your website’s homepage is often the first point of contact between your institution and prospective students. It’s not just a digital landing page; it’s a gateway to the student experience, the starting point for their journey toward higher education. Crafting a homepage that resonates with your audience, sets the tone for your…

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Accorbis: Transforming Higher Ed, Government, and Enterprises

Organizations in higher education, government, and large enterprises are constantly facing the challenge of providing seamless, user-friendly digital platforms while managing complex data and ensuring scalability. Whether you’re maintaining a university’s web portal, a government services site, or the online presence of a major corporation, finding the right web solution is essential. Accorbis stands out…

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