For most organizations, launching a new website should feel like a milestone—a fresh start powered by better tools, cleaner design, and smoother workflows. But for one agency, the reality was very different. After working with two separate vendors—one for design, another for development—they were able to technically “launch” their new site. But from the moment…
What if you could control whether ChatGPT or Google’s AI models read your website? That’s the promise behind LLMs.txt — a buzzworthy new idea shaking up the SEO and AI content landscape. Designed to give site owners more say in how large language models (LLMs) interact with their content, this proposed standard could become the…
Not long ago, going viral was every marketer’s dream. A viral campaign meant massive reach, strong engagement, and lots of brand awareness. One of the best examples was Metro Trains Melbourne’s 2012 “Dumb Ways to Die” campaign. It was funny, catchy, and led to parodies, remixes, and millions of downloads. It helped save lives and…
In a concerning trend targeting colleges and universities, cybercriminals have launched a new and sophisticated phishing campaign using Google Forms—designed specifically to deceive students, faculty, and staff across higher education. What’s Happening? Attackers are circulating convincing Google Forms designed to look like they come directly from trusted university departments. These fake forms use real school…
In today’s digital-first world, a website isn’t just a luxury — it’s a critical gateway to information, services, and community. But for millions of people with disabilities, many websites still present barriers that hinder access. What Makes a Website Accessible? Breaking Down the Barriers is more than just a question — it’s a call to…
The landscape of digital accessibility is rapidly evolving—and organizations that aren’t paying attention could soon find themselves facing serious legal risks. Over the past few years, digital accessibility lawsuits have been on the rise, particularly in New York and Florida. If you’re not taking proactive steps to make your website accessible, you could be leaving…
In higher education, your website’s homepage is often the first point of contact between your institution and prospective students. It’s not just a digital landing page; it’s a gateway to the student experience, the starting point for their journey toward higher education. Crafting a homepage that resonates with your audience, sets the tone for your…
Over the past year, trust in higher education institutions has dropped significantly, with only 36% of American adults expressing “a great deal” or “quite a lot” of confidence in them. Factors like rising tuition costs, the impact of the COVID-19 pandemic, and doubts about the value of a college education have all fueled this growing…
Congratulations! Your hard work has paid off, and your new website is live. While it might feel like you’ve reached the finish line, the journey has just begun. Once your website is complete, it can be challenging to know what steps to take next. Adopting a “build it and they will come” attitude isn’t enough. …
Managing multi-campus websites effectively is crucial for institutions that span multiple locations. It ensures a cohesive and seamless online experience for all users. A well-designed multi-campus website helps current and prospective students easily find campus-specific information. These include resources and services, which is essential for making informed decisions and accessing support. Clear and intuitive navigation…
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