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People are consuming content at faster speeds than ever, which makes short-form videos the perfect place to start creating content for today’s students.   ​   Higher education institutions engage prospective students, transfers, and parents through digital marketing in the form of websites, newsletters, social media, and emails. But one important channel may be missing: Short-form videos. In the age of TikTok, quick-hit videos add an important arm to the array of digital marketing content, one that can capture the immediate attention of today’s student viewers.  Short-form videos are snippetsSEE DETAILS