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Photography/Videography

The Eyes Have It: 12 Tips To Show Off Your Best Side With Website Photography

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March 9, 2022

- Category : Photography/Videography

- Tags : Advice, Announcement, Brand, Content Management Strategies

It’s all about authenticity, and stock photos just won’t do.   ​ ​ Visual content is essential for any website to keep visitors engaged, especially since 65% of people are visual learners – 80% of people remember things they see, while only 20% remember things they read. Great visuals grab and keep attention, and research found that websites with compelling images average 94% more views.    Then there’s the emotional connection forged by images. Done right, photography can reinforce your college or university’s brand, tell a story, and engender trust.SEE DETAILS

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Design, Photography/Videography

Videography Is More Important Than Ever in Higher-Ed Recruiting

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February 17, 2022

- Category : Design, Photography/Videography

- Tags : Advice, Announcement, Brand, Content Management Strategies

Video is the marketing content king, but keep it short to keep students interested   ​   When it comes to marketing anything, videos are ubiquitous, and for good reason. People share videos twice as much as they share other content, and 84% of people who responded to that study were persuaded by video to make a purchase. For institutions of higher learning, that makes videography a critical part of any marketing plan.    Before you decide to use that long video of a campus tour, you should know thatSEE DETAILS

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Photography/Videography, Web Development

Short-Form Videos are Essential Tools for Engaging Today’s Potential Students

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June 2, 2021

- Category : Photography/Videography, Web Development

- Tags : Advice, Announcement, Brand, Content Management Strategies

Almost 50% of students use YouTube to research potential schools ​ ​ High school graduation rates flat. There a 2.5% drop in college enrollments and a general decline in requests for campus visits. Institutions of higher education must employ creative marketing techniques to lure students in the door among increased marketing competition.    The most engaging marketing tool around is video. If you want to broaden your exposure and your conversions, you have to create and promote the use of video in every channel and at every part of theSEE DETAILS

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Photography/Videography

YouTube for Content Marketing: Here’s What You Need to Know

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May 13, 2021

- Category : Photography/Videography

- Tags : Advice, Announcement, Brand, Content Management Strategies

Is your school using YouTube for content marketing? If not, you may be missing out on a golden opportunity to boost website traffic.      Higher education institutions often use web pages and blog posts for content marketing. The content provides value because it explains what a college or university offers. Yet, those interested in your school are looking for an amazing digital experience — something that’s difficult to provide solely with text and images.    Today, colleges and universities can use YouTube videos to go beyond text and imagesSEE DETAILS

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Photography/Videography

How to Add Short Form Videos to Your Higher-Ed Digital Marketing Experience

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April 21, 2021

- Category : Photography/Videography

- Tags : Advice, Announcement, Brand, Content Management Strategies

People are consuming content at faster speeds than ever, which makes short-form videos the perfect place to start creating content for today’s students.   ​   Higher education institutions engage prospective students, transfers, and parents through digital marketing in the form of websites, newsletters, social media, and emails. But one important channel may be missing: Short-form videos. In the age of TikTok, quick-hit videos add an important arm to the array of digital marketing content, one that can capture the immediate attention of today’s student viewers.  Short-form videos are snippetsSEE DETAILS

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Photography/Videography, Web Development

Virtual Tours of College Campuses Are More Vital Than Ever: Are You Ready?

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August 26, 2020

- Category : Photography/Videography, Web Development

- Tags : Advice, Announcement, Brand, Content Management Strategies

In the era of COVID-19 social distancing and limited travel, more students will rely on virtual campus tours than ever. College campuses are doing their best to welcome students back to campus in the “new normal.” No one knows how long measures like masks, distancing and remote learning are going to be part of the college experience, but they are here for the time being. Those measures can impact how schools recruit, as well.  Students typically want to know five things about a college or university before they choose toSEE DETAILS

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