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Is your school using YouTube for content marketing? If not, you may be missing out on a golden opportunity to boost website traffic.      Higher education institutions often use web pages and blog posts for content marketing. The content provides value because it explains what a college or university offers. Yet, those interested in your school are looking for an amazing digital experience — something that’s difficult to provide solely with text and images.    Today, colleges and universities can use YouTube videos to go beyond text and imagesSEE DETAILS