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SEO is important. Here’s how to get the most out of it.   ​ ​ With the latest figures showing the largest decline in college enrollment in a decade, the marketing departments of institutions of higher learning are going all out to upstage the competition. Strategies such as PPC, social media blitzes, and engaging/inspiring content are all employed with the end goal of increasing enrollment.   These efforts are laudable, but there’s one thing that’s often overlooked and under-developed: A higher-ed SEO strategy. This means creating search-engine-optimized blogs, departmental pages,SEE DETAILS