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Advice, SEO

Supercharging Your University SEO Strategy: Insights and Recommendations

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June 29, 2023

- Category : Advice, SEO

- Tags : Advice, Announcement, Brand, Content Management Strategies

Our previous blog post delved into the importance of optimizing school websites to reach a broader audience. While we covered various strategies, there’s one powerful approach that often goes unnoticed: search engine optimization (SEO).The best part? SEO optimization doesn’t have to break the bank. The State of SEO in Higher Education The UPCEA/Search Influence 2023 research sheds light on the perceptions and comprehension of SEO among institutional and marketing leaders. Surprisingly, many of these leaders acknowledge the importance of SEO but admit that their units lack a well-defined strategy. While 84% ofSEE DETAILS

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SEO

Boost Your Online Recruiting Efforts With Effective Local SEO For Higher Ed

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January 12, 2022

- Category : SEO

- Tags : Advice, Announcement, Brand, Content Management Strategies

Evolve Your SEO Strategy to Capture the Attention of Prospective Students in Your Region and Beyond   ​   It’s nothing new that search engine optimization (SEO) is important for any website. It is what determines search engine rankings, or how high up on the search page results your content appears when someone does an internet search. This makes formulating an effective SEO strategy essential for any institution of higher learning.   Traditional SEO is top-level, meaning your school is competing with other websites around the world for traffic. That’sSEE DETAILS

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SEO

Everything About Leveraging SEO for Greater Traffic to Your University Website

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December 22, 2021

- Category : SEO

- Tags : Advice, Announcement, Brand, Content Management Strategies

Your SEO strategy is the heart of your digital recruitment strategy. The better your higher ed SEO strategy, the better your chances are of meeting recruiting targets.   ​   The first encounter between the majority of people and your university is your higher ed Website, which makes SEO very important to your outreach efforts    SEO stands for Search Engine Optimization and is a term that is not usually associated with colleges and universities. You’re more likely to hear about SEO in e-commerce and digital marketing circles, so what’sSEE DETAILS

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SEO

Leverage That Search Bar – Crafting an Effective Higher Ed SEO Strategy That Reels Students In

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November 24, 2021

- Category : SEO

- Tags : Advice, Announcement, Brand, Content Management Strategies

SEO is important. Here’s how to get the most out of it.   ​ ​ With the latest figures showing the largest decline in college enrollment in a decade, the marketing departments of institutions of higher learning are going all out to upstage the competition. Strategies such as PPC, social media blitzes, and engaging/inspiring content are all employed with the end goal of increasing enrollment.   These efforts are laudable, but there’s one thing that’s often overlooked and under-developed: A higher-ed SEO strategy. This means creating search-engine-optimized blogs, departmental pages,SEE DETAILS

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SEO, Web Development

Building a Web Platform to Empower Your SEO Strategy

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October 27, 2021

- Category : SEO, Web Development

- Tags : Advice, Announcement, Brand, Content Management Strategies

Better SEO visibility for your school website means better recruitment numbers for your university. Here’s how to prepare it for better search performance.   ​ ​ Opting to invest in SEO for student recruitment is a good step, especially in the new normal ushered in by the coronavirus pandemic.    However, seeing the enrollment numbers you desire would require schools to go beyond writing content based on a few keywords. Your higher ed website needs to be SEO-ready as well to ensure that search engines are not constantly passing itSEE DETAILS

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SEO

Not Getting Noticed? Use These 7 Tips to Increase Your Search Engine Visibility

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July 7, 2021

- Category : SEO

- Tags : Advice, Announcement, Brand, Content Management Strategies

Don’t let zero-click searches make your marketing efforts all for naught     ​You have a fantastic site design, great program offerings, and a socially active and beautiful campus with wonderful amenities, yet your website is not getting much traffic. There are a number of reasons this could be happening, but the most likely culprit is your content strategy.  Search engines don’t only notice good websites, they notice good content. To rank high in search results, it’s important to include keywords in content that are popular in searches. Google noticesSEE DETAILS

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SEO, Web Development

Responsive Ads: Hit Your Targets and Broaden Your Reach with Current and Prospective Students

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June 1, 2021

- Category : SEO, Web Development

- Tags : Advice, Announcement, Brand, Content Management Strategies

Find what works for parents and students with automated testing   ​   Responsive ads are all the rage in the display ad world because of their chameleonic ability to adjust their size, appearance, and format to adapt to any screen, platform, or device. They offer a powerful tool to extoll the virtues of your school and attract students because they are optimized to fit the screen of whatever device is being used.   Because you can test different combinations of images and text, it’s easy to test to findSEE DETAILS

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SEO

SEO for Higher Ed: Why Is It Important?

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April 14, 2021

- Category : SEO

- Tags : Advice, Announcement, Brand, Content Management Strategies

Here’s why you need to prioritize search engine optimization (SEO) for any higher education website   ​   Higher education institutions must leave no stone unturned to connect with web visitors from around the world. Yet, colleges and universities frequently ignore SEO — despite the power of a comprehensive SEO strategy to help them drive website traffic and student enrollment.      What is SEO?    SEO refers to the process of optimizing your website’s visibility across Google, Bing, and other global search engines.    Search engines use bots toSEE DETAILS

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Advice, SEO

7 Ways Colleges and Universities Can Improve SEO for Higher Search Rankings

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December 11, 2020

- Category : Advice, SEO

- Tags : Advice, Announcement, Brand, Content Management Strategies

Good SEO helps your institution’s website rank higher in searches. Let’s look at how Optimizing for SEO can work for you. ​Ranking high on internet searches is important if the right students, and their parents, are going to find your website, and hence your school. That takes good SEO, or “search engine optimization.” With the proper SEO strategy guiding the development and content of your website, your college or university will rank higher in searches and be seen by more people.    Good SEO creates a higher possibility the rightSEE DETAILS

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SEO, Web Development

Top 5 Benefits of a Higher Ed Digital Marketing Agency

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November 4, 2020

- Category : SEO, Web Development

- Tags : Advice, Announcement, Brand, Content Management Strategies

When it comes to the digital presence for your higher education institution, don’t settle for anything less than exceptional — here’s why you should hire a digital marketing agency that specializes in higher ed.  Digital marketing has potential, particularly when it comes to your higher education institution. If you craft an effective digital marketing strategy and execute it to perfection, your college or university puts itself in a strong position to attract website visitors from across the globe. Yet, building and implementing a successful digital marketing plan can be difficult.SEE DETAILS

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