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ASU Alumni Association

We set out to craft a web experience that would connect proud ASU alumni living all over the world. Featuring sleek new designs, streamlined navigation, and seamless social media integrations, the new ASU Alumni site will be around for years to come.

 

Our Process
We were able to collaborate with ASU on collecting and reviewing the diverse student segments involved with the website. With such detailed data we were able to get a clear view on what information was key to highlight on the homepage.

With our understanding of the users and the past issues that they've seen, we were able to limit the number of menu items and help direct users to key information. They use of sidebar sections and other call outs help to declutter the main menu and keep it focused.
Personalized
ASU has alumni all over the world. We geo-located their content so visitors are connected to the alumni chapter nearest to them. This extended to events as well. Users see the events happening nearest to them.

Membership Benefits
One of our key objectives was to drive memberships. In the old system, memberships were unclear and buried under layers of clicks. We redesigned the whole membership process to be more clear and drive conversion.