In today’s digital age, a university’s online presence is often the first point of contact for prospective students, faculty, alumni, and the broader community. An institution’s website is not merely a digital brochure but a dynamic gateway to information, interaction, and engagement. Old Dominion University (ODU), a venerable institution with a rich history dating back to 1930, recognized the need to evolve its digital presence to meet the ever-growing expectations of its diverse stakeholders.
The redesign of Old Dominion University's website was a meticulously planned and executed process that encompassed several critical phases. It all began with extensive research and engagement with focus groups consisting of students, faculty, staff, and leadership. These sessions provided invaluable insights into user needs, pain points, and expectations, shaping the project's foundation. With these insights in hand, the redesign team initiated a comprehensive site structure and design. Redefining the website's information architecture and visual design to ensure intuitive navigation and content discoverability.
The development phase involved translating these designs into functional web pages and implementing the site's technical infrastructure. Custom components and interactive features were developed to enhance user engagement and provide a unique online experience tailored to ODU's specific needs. Finally, the migration phase ensured a seamless transition from the old website to the new one, safeguarding existing content and data integrity while unveiling the redesigned platform to the world. These distinct phases collectively underpinned the success of Old Dominion University's website redesign, resulting in a digital presence that truly reflects the institution's commitment to excellence and innovation.
Through a collection of compelling narratives, vibrant multimedia content, and personal testimonials, this feature showcases the diverse experiences and achievements of ODU's student body. These stories go beyond the conventional narratives, giving voice to the unique journeys, challenges, and triumphs of students from various backgrounds and academic disciplines.
The "Academic Search" feature, dramatically improves the way students explore and select their academic paths. This dynamic tool empowers prospective students to search for programs tailored to their specific interests, breaking down traditional barriers to program discovery. With the ability to compare academic programs side by side, students can make informed decisions that align with their career goals and aspirations. The added functionality of saving preferred programs for future reference streamlines the decision-making process and fosters a personalized approach to higher education.