UMass Global
- Art Direction
- Development
- Drupal
- Migration
- UX Research
UMASS Global, an affiliate of the University of Massachusetts, partnered with KWALL to redesign its public website. The institution serves primarily adult learners seeking accessible, flexible, and career-relevant education online.The website needed to evolve into a modern marketing platform capable of engaging prospective students and supporting key institutional goals.
Our Process
KWALL led a comprehensive, user-centered redesign process anchored in discovery, empathy, and collaboration. We facilitated alignment across internal teams by conducting structured stakeholder interviews and collaborative workshops. This ensured key departments had input on critical functionality, such as program discovery, events, content publishing workflows, and integrations with institutional systems.
A Future-Ready Marketing Platform
The redesigned UMASS Global site delivers a significant upgrade in both form and function, transforming it into a powerful marketing platform that reflects the university’s mission and priorities.
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