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   One of the more strategic steps in our R&D process is the competitor analysis. This exercise allows us to see how our clients measure up against their competition and what they can do to stand out. Identifying strengths, weaknesses, and areas of improvement are all desired outcomes, but before we can see what the competition is doing, we must first figure out who the competition is.Competition can be seen as either direct or indirect and it’s important to understand, not only the difference between the two, but the benefits of analyzing both.DIRECTA directSEE DETAILS