How to Justify Paying Full Price for an Online Education If Your Students Ask

With online education firmly established as part of the norm going forward, higher ed institutions are still being challenged to prove the value of online learning.   ​   A short while ago, an online degree would not have held the same weight in many circles as one acquired through learning in person. Online learning…

|

Could This Be Online Learning’s Finest Hour?

Even before the pandemic, a significant number of students looked to online education as a solution to otherwise insurmountable challenges to on-campus learning.   ​ ​ There’s been growing interest in the possibility and merits of online education, with many institutions asking questions about how to bridge the gap between the in-person learning experience and…

What You Should Know About Reengaging Students and Making Them Feel Safe After COVID

Schools are recording steep declines in attendance during this pandemic. Higher ed institutions must reevaluate how to keep 2021’s students engaged and coming to classes.    ​ ​ By the end of 2020, school and civil authorities were grappling with the reality of having students away from campus, or totally unreachable, due to the fear,…

|

Build a Positive Reputation That Resonates With Your School’s Target Audience

Only a short while ago, higher education institutions didn’t need to think much about brand reputation. But all that has changed in today’s fast-paced world ​ ​ Your website could be the most powerful advocate for your higher education institution’s brand reputation — if you know how to leverage its full potential. In this article,…

|

Make Your Student Recruitment Pandemic-Proof With These 5 Digital Marketing and Content Tips

The digital marketing and communication lessons of the pandemic will help higher ed institutions connect with recruits and their parents in 2021 and beyond     ​ ​ One of the most enduring aspects of the coronavirus pandemic is the level of restraint it has introduced in our daily lives. Our attitudes and behavior have…

|

Fewer International Students Coming to the US? Here Are 4 easy Things You Can Do About It

Are International Students Shying Away from U.S. Colleges? Data suggests they might be, but there’s something your institution can do to reach them.   Present numbers indicate that fewer international students enrolled in U.S. universities and colleges at the start of the 2020-2021 academic year. This is most likely due to concerns about the coronavirus…

|

How to Build a Virtual Student Support Network

Why is a student support network a good idea, and how can you start one?   ​ The COVID-19 pandemic created many new challenges for higher education learners. The crisis forced students to complete their coursework at home, and it’s harder than ever for them to engage with their peers. Students depend on virtual learning…

|

Website Governance: Has Your Higher Ed Website Become Frankenstein’s Monster?

Stop the chaos and reach your goals with an effective website governance plan     Your institution of higher learning built an informative, engaging website that everyone is proud of. But that was a year ago. What are you doing to keep the site’s content fresh and relevant? If you don’t have a plan for…

|

How to Be Transparent About COVID-19 Conditions at Your College

​ ​ As vaccination rates rise, colleges are opening their campuses again and trying to attract new students, but this doesn’t mean that the COVID-19 pandemic is over. Infection rates are falling, but COVID variants and SARS-CoV-2 (the coronavirus that caused the COVID-19 disease) still exist, and epidemiologists say that the virus is shifting from…

Are Students Landing Good Jobs After They Graduate From Your School?

Here’s how you can find out if students are landing good jobs after graduation — and share your findings with a global audience.  ​ ​ Your college or university offers many educational opportunities. But, to distinguish itself from other schools, you may also need to show students you can help them grow their careers. To…

End of content

End of content