Know your audience, use video, and be careful which social platform you use Online learning isn’t new, but it’s become the “new normal” of higher education because of the COVID-19 pandemic. Vaccination rates are increasing, but 33% of administrators of post-secondary schools still say they will continue to offer online course options even after…
Here’s how higher education institutions can use Facebook lookalike audiences to extend their global reach Higher education institutions use Facebook ads to generate interest from prospective students. Thanks to Facebook lookalike audiences, colleges and universities can deliver targeted ads like never before. Facebook lookalike audiences help higher education institutions identify and connect…
Here are tips to help you maintain your higher education institution’s website and keep it running at peak levels. Your higher education institution’s website is performing well, and you want to keep it that way, but no website stays on top on its own. To accomplish this goal, you need to prioritize…
Interest is high, but adult learners lack confidence that higher education is worth the investment U.S. adults without college degrees who are considering additional education number in the millions, and because of the pandemic and its related job losses, interest has increased. A third of laid-off workers feel they need more education or…
During a time when learning has become completely remote, crowdsourced resources have proven extremely valuable for solving problems teachers and students face. During COVID, many colleges and universities found themselves scrambling to transition to remote learning, and most of them faced problems in the process. Crowdsourcing provides tried and proven resources to…
In the face of the unexpected switch to remote learning, teachers and students have both faced challenges academically, technologically, and mentally. Because of COVID-19, many higher education institutions had to move to either complete remote learning or partially online classes. This presented a number of challenges and left institutions scrambling to think…
Want to drive student enrollment at your college or university? Here’s why you need to use a marketing automation platform. Higher education institutions need the ability to execute seamless marketing campaigns that are on-par with the marketing prospective students and their parents see every day. Yet, getting the best bang for your…
The coronavirus (COVID-19) pandemic is making it difficult for local and community colleges to recruit. Here’s how your school can use digital marketing to boost its enrollment. Key Takeaways COVID-19 has made higher ed recruiting harder: Small and medium schools are working harder to hit enrollment goals. Use innovative solutions: Leverage virtual tours,…
The coronavirus (COVID-19) pandemic has transformed the way local and community colleges connect with students — and its presence will continue to be felt into 2021. COVID-19 made 2020 an unprecedented year, particularly for higher education institutions. Going forward, COVID-19 will have far-flung effects on local and community colleges and their…
Your school’s website is HUGE! Here are 5 tips to help you keep it running at peak levels. Higher education websites are HUGE because they serve as a central resource for faculty, students, and staff. Managing all aspects of that properly can be challenging, but effective management is essential for engaging all the audiences your…
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