Want to improve student enrollment at your college or university? Here’s why you need to create student personas. Student personas can make or break your digital marketing. They can help you to engage the right kind of students if you know how to use them correctly. What is a student persona? A student…
In the face of the unexpected switch to remote learning, teachers and students have both faced challenges academically, technologically, and mentally. Because of COVID-19, many higher education institutions had to move to either complete remote learning or partially online classes. This presented a number of challenges and left institutions scrambling to think of solutions…
Higher education institutions need the ability to execute seamless marketing campaigns that are on-par with the marketing prospective students and their parents see every day. Yet, getting the best bang for your bank relative to return on marketing investment takes an effective lead nurturing strategy. Now, marketing automation platforms are becoming must-have tools for colleges…
Higher education websites produce a large amount of content, and that content needs updating, cleaning, and refreshing regularly to uphold the same quality standard as your university. Your website makes the first impression on your visitors and will have the power to keep them on the site or not. Because it manages a large amount…
The coronavirus (COVID-19) pandemic is making it difficult for local and community colleges to recruit. Here’s how your school can use digital marketing to boost its enrollment. Key Takeaways COVID-19 has made higher ed recruiting harder: Small and medium schools are working harder to hit enrollment goals. Use innovative solutions: Leverage virtual tours, webinars, and…
People are looking to higher-ed websites to answers all their college questions. These institutions must offer a user experience that meets their navigation, design, and mobile usability expectations. What are the main purpose and audience groups for your higher education site? These are two important pillars to establish when setting out to improve the user…
How has the shift to remote learning affected students’ ability to learn and adapt in this new higher education environment? Over the past year, schools have been abruptly thrust into the world of virtual, remote learning. This posed challenges in adapting to the differences in online learning compared to in-person classes. With college and university…
Ready to overhaul your higher ed institution’s website? Here’s why you should consider WordPress. If your college or university is ready to update its website, it may be time to consider WordPress. This content management system (CMS) should be in the discussion with Drupel as one of the top choices for schools that want the…
The coronavirus (COVID-19) pandemic has transformed the way local and community colleges connect with students — and its presence will continue to be felt into 2021. COVID-19 made 2020 an unprecedented year, particularly for higher education institutions. Going forward, COVID-19 will have far-flung effects on local and community colleges and their students — but…
Your college or university has a story to tell — here’s how to share it across multiple marketing channels. Your institution has a rich history, distinct culture, and other features that distinguish it from other schools. By using appropriate digital marketing channels, you can share this information with a global audience and tell your school’s…
End of content
End of content