Have you ever wondered how much of your website traffic is coming from AI tools like ChatGPT, Claude, or Perplexity? While this traffic already appears in GA4, it’s often buried within the Referral channel, making it hard to identify. By setting up a custom channel group, you can bring this growing source of traffic into…
Videos are one of the best ways to share your message online. But to make sure everyone can enjoy and understand your videos, you need to make them accessible. Unlock engagement: Enhance videos with captions & transcripts. This is important for people who are Deaf, blind, or have difficulty hearing, seeing, or processing information. At…
In today’s digital-first world, a website isn’t just a luxury — it’s a critical gateway to information, services, and community. But for millions of people with disabilities, many websites still present barriers that hinder access. What Makes a Website Accessible? Breaking Down the Barriers is more than just a question — it’s a call to…
The landscape of digital accessibility is rapidly evolving—and organizations that aren’t paying attention could soon find themselves facing serious legal risks. Over the past few years, digital accessibility lawsuits have been on the rise, particularly in New York and Florida. If you’re not taking proactive steps to make your website accessible, you could be leaving…
Digital accessibility isn’t just a best practice—it’s a legal mandate. Across industries like higher education, government, healthcare, and public service, the laws are clear: your digital content must be inclusive and accessible to everyone, including people with disabilities, ensuring ADA digital accessibility compliance. And the scope of the law is broader than many realize. From…
In today’s digital-first world, the accessibility of your website or digital platforms isn’t just a nice-to-have—it’s a necessity. For organizations across industries, especially in sectors like higher education, government, and public services, doing nothing is not a defense. Take action to improve accessibility and ensure that every user, regardless of ability, can engage with your…
The shift towards digital learning in higher education has highlighted the critical need for accessible online environments. A recent EDUCAUSE QuickPoll revealed that while many institutions face risks such as potential legal actions due to non-compliance with accessibility standards, opportunities exist to turn these challenges into pathways for innovation and inclusivity. This post explores the…
Over the past year, trust in higher education institutions has dropped significantly, with only 36% of American adults expressing “a great deal” or “quite a lot” of confidence in them. Factors like rising tuition costs, the impact of the COVID-19 pandemic, and doubts about the value of a college education have all fueled this growing…
Universities must adapt and find innovative ways to capture the hearts and minds of nontraditional students. One hyperbole that comes to mind when discussing this issue is comparing navigating a traditional website as a nontraditional student. Finding one’s way through a dense jungle without any guidance or tools can be overwhelming. It is important to…
From educational resources and e-commerce to social interactions and governmental services, the web connects us to countless opportunities. However, for individuals with disabilities, these digital frontiers can often become frustrating barriers to overcome. This is where web accessibility comes into play, paving the way for an inclusive online landscape that leaves no one behind. At…
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