When it comes to marketing anything, videos are ubiquitous, and for good reason. People share videos twice as much as they share other content, and 84% of people who responded to that study were persuaded by video to make a purchase. For institutions videography in higher ed recruiting has become a a critical part…
Designers are trained in understanding visual hierarchy through typography. The use of size, value, typographic color, weight and spacing all allow us to manipulate our readers focus. Designers often ask what will our viewer see first? What has the most weight? We answer these questions and design accordingly.While these questions are essential…
All elements have a contrast ratio of 4.5:1 (7:1 AAA) other than: Large scale text and images can be 3:1 (4.5:1 AAA). Purely decorative, logos, or inactive elements that don’t matter, have no contrast ratio requirements. Designing for color contrast is straightforward in many situations. Contrast checkers take the background color and the foreground color,…
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