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Design, Photography/Videography

Videography Is More Important Than Ever in Higher-Ed Recruiting

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February 17, 2022

- Category : Design, Photography/Videography

- Tags : Advice, Announcement, Brand, Content Management Strategies

Video is the marketing content king, but keep it short to keep students interested   ​   When it comes to marketing anything, videos are ubiquitous, and for good reason. People share videos twice as much as they share other content, and 84% of people who responded to that study were persuaded by video to make a purchase. For institutions of higher learning, that makes videography a critical part of any marketing plan.    Before you decide to use that long video of a campus tour, you should know thatSEE DETAILS

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Design

Web Heading Structure for Designers

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September 15, 2017

- Category : Design

- Tags : Advice, Announcement, Brand, Content Management Strategies

   Designers are trained in understanding visual hierarchy through typography. The use of size, value, typographic color, weight and spacing all allow us to manipulate our readers focus. Designers often ask what will our viewer see first? What has the most weight? We answer these questions and design accordingly.While these questions are essential to a web designer, purely aesthetic or visual solutions can come into conflict with the underlying hierarchy a web page requires. HTML (the basic language to make web pages) is a document that structures the content of aSEE DETAILS

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Accessibility, Design

Making Accessible Designs

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July 17, 2017

- Category : Accessibility, Design

- Tags : Advice, Announcement, Brand, Content Management Strategies

All elements have a contrast ratio of 4.5:1 (7:1 AAA) other than:Large scale text and images can be 3:1 (4.5:1 AAA).Purely decorative, logos, or inactive elements that don’t matter, have no contrast ratio requirements.Designing for color contrast is straightforward in many situations. Contrast checkers take the background color and the foreground color, and give you a ratio. However, there are more complex situations which need special testing methods. The challenges we most often run into are text over images, text over gradients, and moving or dynamic components.Text over images andSEE DETAILS

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