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Enhancing User Experiences through Strategic Usability Testing: Insights from KWALL

According to a research conducted by the Nielsen Norman Group, rectifying usability issues identified during early testing can result in a reduction of development costs by a factor of 10 to 100 times. However, gaining a true comprehension of users and optimizing their experience is more akin to navigating a woven, coiling path rather than…

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Higher Education Web Design: Designing for Generation Z

In our user research at KWALL we frequently engage with prospective students and we have observed a recurring trend that sheds light on the challenges of designing for Generation Z and higher education web design. Born between the mid-1990s and early 2010s, Generation Z is the first generation to grow up entirely in the digital…

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Leveraging User Insights: Fueling Informed Decisions and Driving Web Design Success

In the dynamic landscape of web design, success is not achieved in isolation. Design does not live in a vacuum, but rather thrives in a continuous conversation with clients and users. It is through this ongoing conversation, fueled by user insights and client collaboration, that the true cornerstones of success are built. By approaching this…

Higher Education Websites: Mega Menus vs. Drop-Down Dilemma

In the world of higher education websites, where there is often a vast amount of information and numerous sections to explore, finding the right balance between usability and simplicity is crucial. Users should be able to navigate through the website effortlessly, discovering relevant content without feeling overwhelmed or lost. That’s where careful navigation design comes…

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Information Architecture and User-Centered Design

Information Architecture is the science that organizes and classifies digital information so site visitors can find and use it without frustration. At its core, it helps classify content in a clear and understandable way so that users can easily understand the relations between the content, finding information with less effort on your website navigation. Where…

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