For most organizations, launching a new website should feel like a milestone—a fresh start powered by better tools, cleaner design, and smoother workflows.
But for one agency, the reality was very different.
After working with two separate vendors—one for design, another for development—they were able to technically “launch” their new site. But from the moment it went live, things started to fall apart.
The warning signs came fast:
- Pages scheduled to update on Mondays would mysteriously disappear over the weekend.
- 404 errors spiked in their analytics.
- Web forms stopped sending submissions.
- The search function returned inconsistent (and sometimes irrelevant) results.
- And the backend? Nearly impossible to navigate.
To make matters worse, despite a paid maintenance agreement, support was unreliable at best—and completely absent at worst. What should’ve been a trusted partnership turned into a solo troubleshooting mission. Their internal team, already juggling outreach campaigns and ongoing construction updates, was suddenly burdened with backend fixes and urgent support issues.
The problem? A disjointed process and lack of ownership.
When design and development aren’t aligned—or worse, handled by entirely separate vendors—the result can be a site that looks good on launch day but isn’t built to last. When launched doesn’t mean ready, teams are left scrambling. Without strategic collaboration, critical details fall through the cracks. No one’s responsible for post-launch performance, and the client is left patching holes instead of focusing on their mission.
“Launched” doesn’t always mean “ready.”
A successful launch isn’t just about hitting the publish button—it’s about ensuring the site works seamlessly behind the scenes. That means:
- Solid backend architecture
- Reliable content workflows
- Functional integrations
- Clear support pathways
- And a team that’s still there after go-live
Your website is often your most important digital asset. It should be a foundation, not a fire hazard.
Tired of putting out fires? Let’s fix it.
At KWALL, we specialize in rescuing underperforming websites and turning them into stable, strategic platforms. If your site launched—but never really landed—contact us to schedule a free site assessment. Let’s get your digital presence back on track.
