Students will be more engaged with you and the institution when you can foster a sense of belonging and show appreciation. There’s a lot going on in the world impacting college students and young people. They may be feeling overwhelmed by life changes, uncertain about the future of in-person versus online classes, or bombarded…
As the pandemic is still looming, student engagement can be more challenging than ever. People may be feeling lots of uncertainty about what the year will look like and what comes next for higher education. Students need to be engaged and inspired by your content for you to pull them in and retain them, and…
A poorly maintained website and CMS can send prospective students to your competition. Higher education has been forever reshaped by the COVID-19 pandemic. It accelerated technology adoption and shined a spotlight on the importance of a robust and well-maintained website that meets the information needs of all stakeholders and attracts new students. In this website…
Higher education institutions are transitioning back to in-person learning, but students may still be worried about the pandemic. Here’s how to make them feel safer and more comfortable during the transition. Lots of college campuses have reopened and expect students to return to in-person classes. However, some schools are seeing resistance from students who feel…
Gen Z students care about accessibility and personalization. They are constantly using the internet, so they’re not fazed by the shift to online learning. With each new generation comes a new set of priorities, trends, and cultural shifts. Gen Z has already altered a lot about the current landscape, from social media to work to…
With each passing generation, modes of communication change. Your higher ed institution needs to adapt its recruitment strategies or risk being passed over for rival colleges and universities. Just a few years ago, Baby Boomers were coming in for campus visits with their kids who were Millennials. Today, Generation X parents are coming…
The COVID-19 pandemic created many new challenges for higher education learners. The crisis forced students to complete their coursework at home, and it’s harder than ever for them to engage with their peers. Students depend on virtual learning and socializing experiences more now than ever before. Student support networks provide a much-needed remedy to the…
Your college or university offers many educational opportunities. But, to distinguish itself from other schools, you may also need to show students you can help them grow their careers. To understand why, consider the results of a recent survey of 95,505 full-time freshmen entering 148 baccalaureate institutions. In the survey, most respondents said being able…
Almost 50% of students use YouTube to research potential schools High school graduation rates flat. There a 2.5% drop in college enrollments and a general decline in requests for campus visits. Institutions of higher education must employ creative marketing techniques to lure students in the door among increased marketing competition. The most engaging…
Learn to Use SEO to Drive Better Student Enrollment For many students, finding your website is the first step to finding their way to your campus. SEO stands for Search Engine Optimization. It is a term that gets thrown around the business world and e-commerce, but what does it mean to colleges and universities trying…
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