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Advice

Students will be more engaged with you and the institution when you can foster a sense of belonging and show appreciation     There’s a lot going on in the world impacting college students and young people. They may be feeling overwhelmed by life changes, uncertain about the future of in-person versus online classes, or bombarded by all the information thrown at them each day. They need consistent, authentic support from the institutions they attend and are involved with, especially their colleges and universities.    Are you taking extra stepsSEE DETAILS

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Advice

It’s more important than ever to keep people engaged with your digital experiences. Here are 7 creative ways to do it. ​   As the pandemic is still looming, student engagement can be more challenging than ever. People may be feeling lots of uncertainty about what the year will look like and what comes next for higher education. Students need to be engaged and inspired by your content for you to pull them in and retain them, and that starts with digital experiences.   Here are a few strategies youSEE DETAILS

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Content Management, Web Development

A poorly maintained website and CMS can send prospective students to your competition   ​ ​ Higher education has been forever reshaped by the COVID-19 pandemic. It accelerated technology adoption and shined a spotlight on the importance of a robust and well-maintained website that meets the information needs of all stakeholders and attracts new students. A strong online presence requires a holistic approach that includes research and discovery, design, development, and CMS support. In short, you need a 360-degree strategy that positively impacts enrollment, engagement, retention, and your school’s reputation.SEE DETAILS

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Advice

Higher education institutions are transitioning back to in-person learning, but students may still be worried about the pandemic. Here’s how to make them feel safer and more comfortable during the transition.   ​ ​ Lots of college campuses have reopened and expect students to return to in-person classes. However, some schools are seeing resistance from students who feel like online courses were working just fine and kept them safe from the spread of the virus.   With different laws and mandates around the nation and changing expectations from students, it’sSEE DETAILS

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Advice

Gen Z students care about accessibility and personalization. They are constantly using the internet, so they’re not fazed by the shift to online learning.   ​ ​ With each new generation comes a new set of priorities, trends, and cultural shifts. Gen Z has already altered a lot about the current landscape, from social media to work to education. Gen Z is generally thought to comprise people born from 1996 to 2010, so many are either approaching college age or in college.    What we know about Gen Z: TheySEE DETAILS

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Advice

With each passing generation, modes of communication change. Your higher ed institution needs to adapt its recruitment strategies or risk being passed over for rival colleges and universities.   ​ ​ Just a few years ago, Baby Boomers were coming in for campus visits with their kids who were Millennials. Today, Generation X parents are coming in with Gen Z kids. Each of these generations has a different outlook about life and different expectations when it comes to higher education. No online student recruitment campaign can be set up forSEE DETAILS

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Advice, Web Development

Why is a student support network a good idea, and how can you start one?   ​ The COVID-19 pandemic created many new challenges for higher education learners. The crisis forced students to complete their coursework at home, and it’s harder than ever for them to engage with their peers. Students depend on virtual learning and socializing experiences more now than ever before.   Student support networks provide a much-needed remedy to the isolation remote students may experience, especially when virtual learning is going to stay around long after socialSEE DETAILS

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Advice

Here’s how you can find out if students are landing good jobs after graduation — and share your findings with a global audience.  ​ ​ Your college or university offers many educational opportunities. But, to distinguish itself from other schools, you may also need to show students you can help them grow their careers. To understand why, consider the results of a recent survey of 95,505 full-time freshmen entering 148 baccalaureate institutions.    In the survey, most respondents said being able to get a better job was a “very important”SEE DETAILS

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Photography/Videography, Web Development

Almost 50% of students use YouTube to research potential schools ​ ​ High school graduation rates flat. There a 2.5% drop in college enrollments and a general decline in requests for campus visits. Institutions of higher education must employ creative marketing techniques to lure students in the door among increased marketing competition.    The most engaging marketing tool around is video. If you want to broaden your exposure and your conversions, you have to create and promote the use of video in every channel and at every part of theSEE DETAILS

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SEO

Learn to Use SEO to Drive Better Student Enrollment   For many students, finding your website is the first step to finding their way to your campus.   SEO stands for Search Engine Optimization. It is a term that gets thrown around the business world and e-commerce, but what does it mean to colleges and universities trying to drive student enrollment? When your website is optimized for search engines, it is easier for recruits to find you when they are looking for the kinds of programs and experiences you offer.SEE DETAILS

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