With the dawn of COVID, institutions of higher learning faced digital communication changes in higher education and a steep learning curve when it came to providing virtual instruction and facilitating effective communication. While many students migrated to online learning, a recent study of 3,052 students found they remain ambivalent about it, and 58% said…
People are consuming content at faster speeds than ever, which makes short-form videos the perfect place to start creating content for today’s students. Higher education institutions engage prospective students, transfers, and parents through digital marketing in the form of websites, newsletters, social media, and emails. But one important channel may be missing: Short-form videos….
Here’s why you need to prioritize search engine optimization (SEO) for any higher education website Higher education institutions must leave no stone unturned to connect with web visitors from around the world. Yet, colleges and universities frequently ignore SEO — despite the power of a comprehensive SEO strategy to help them drive website traffic…
Your college or university has a story to tell — here’s how to share it across multiple marketing channels. Your institution has a rich history, distinct culture, and other features that distinguish it from other schools. By using appropriate digital marketing channels, you can share this information with a global audience and tell your school’s…
How Higher Ed Websites Can Use Brand Authenticity to Optimize their Digital Content Strategy Establishing a strong brand identity takes time and effort, but there are a few key things that can make a big difference between an average brand and a great one. Developing brand authenticity in your higher ed website’s digital content strategy…
Good SEO helps your institution’s website rank higher in searches. Let’s look at how Optimizing for SEO can work for you. Ranking high on internet searches is important if the right students, and their parents, are going to find your website, and hence your school. That takes good SEO, or “search engine optimization.” With the…
How marketing automation moves higher education leads through your recruitment marketing funnel faster The challenge of moving leads through the marketing funnel can be daunting for any organization, even in the higher education space. Marketing automation can benefit your institution by helping to move those leads to action. Moving leads along the path to becoming…
Types of key performance indicators your school needs to track to gauge current success and how to reach its goals Key performance indicators (KPIs) can make or break your college or university. Every institution must identify the measurable results that lead to success in order to understand its performance. Yet, the sheer volume of KPIs…
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