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Advice

Students want the in-person experience virtually with flexible communication options   ​ ​ With the dawn of COVID, institutions of higher learning faced a steep learning curve when it came to providing virtual instruction and facilitating effective communication. While many students migrated to online learning, a recent study of 3,052 students found they remain ambivalent about it, and 58% said the remote learning experience has not been worth the price of tuition.    The future of higher education is likely hybrid with a mixture of online and in-person instruction. ThisSEE DETAILS

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Photography/Videography

People are consuming content at faster speeds than ever, which makes short-form videos the perfect place to start creating content for today’s students.   ​   Higher education institutions engage prospective students, transfers, and parents through digital marketing in the form of websites, newsletters, social media, and emails. But one important channel may be missing: Short-form videos. In the age of TikTok, quick-hit videos add an important arm to the array of digital marketing content, one that can capture the immediate attention of today’s student viewers.  Short-form videos are snippetsSEE DETAILS

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SEO

Here’s why you need to prioritize search engine optimization (SEO) for any higher education website   ​   Higher education institutions must leave no stone unturned to connect with web visitors from around the world. Yet, colleges and universities frequently ignore SEO — despite the power of a comprehensive SEO strategy to help them drive website traffic and student enrollment.      What is SEO?    SEO refers to the process of optimizing your website’s visibility across Google, Bing, and other global search engines.    Search engines use bots toSEE DETAILS

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Web Development

Your college or university has a story to tell — here’s how to share it across multiple marketing channels.    Your institution has a rich history, distinct culture, and other features that distinguish it from other schools. By using appropriate digital marketing channels, you can share this information with a global audience and tell your school’s story.      The link between storytelling and digital marketing   A good story engages audiences, regardless of medium. Every college or university has a story to tell, but how you share it isSEE DETAILS

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Web Development

How Higher Ed Websites Can Use Brand Authenticity to Optimize their Digital Content Strategy   Establishing a strong brand identity takes time and effort, but there are a few key things that can make a big difference between an average brand and a great one. Developing brand authenticity in your higher ed website’s digital content strategy will increase its credibility, trustworthiness, and long-term customer loyalty.    Brand authenticity will help you stand out amongst your competitors and build trust with your customers. This article will address what it means to haveSEE DETAILS

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Advice, SEO

Good SEO helps your institution’s website rank higher in searches. Let’s look at how Optimizing for SEO can work for you. ​Ranking high on internet searches is important if the right students, and their parents, are going to find your website, and hence your school. That takes good SEO, or “search engine optimization.” With the proper SEO strategy guiding the development and content of your website, your college or university will rank higher in searches and be seen by more people.    Good SEO creates a higher possibility the rightSEE DETAILS

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Advice, Web Development

How marketing automation moves higher education leads through your recruitment marketing funnel faster   The challenge of moving leads through the marketing funnel can be daunting for any organization, even in the higher education space. Marketing automation can benefit your institution by helping to move those leads to action.    Moving leads along the path to becoming customers takes dynamic content delivered to the right people at the right time in a way they want to consume it.  Here are some of the ways marketing automation can benefit lead funnelsSEE DETAILS

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Advice

Types of key performance indicators your school needs to track to gauge current success and how to reach its goals   Key performance indicators (KPIs) can make or break your college or university. Every institution must identify the measurable results that lead to success in order to understand its performance. Yet, the sheer volume of KPIs available can make it tough to distinguish which ones will help your school reach its goals and stand out from the competition.      Top 4 KPIs for higher education   Higher ed isSEE DETAILS

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