Investing in copywriting helps you get better content, boost student engagement, and establish a consistent brand voice across all channels. Key Takeaways: Improves audience engagement You can trust the experts Saves time to focus on other priorities Helps establish a consistent brand voice Sets you apart from competitors Delivers personalization to your audience Pairs with…
Evolve Your SEO Strategy to Capture the Attention of Prospective Students in Your Region and Beyond It’s nothing new that search engine optimization (SEO) is important for any website. It is what determines search engine rankings, or how high up on the search page results your content appears when someone does an…
Your SEO strategy is the heart of your digital recruitment strategy. The better your higher ed SEO strategy, the better your chances are of meeting recruiting targets. The first encounter between the majority of people and your university is your higher ed Website, which makes SEO very important to your outreach efforts …
The digital marketing and communication lessons of the pandemic will help higher ed institutions connect with recruits and their parents in 2021 and beyond One of the most enduring aspects of the coronavirus pandemic is the level of restraint it has introduced in our daily lives. Our attitudes and behavior have…
Community colleges need to prioritize marketing to survive the covid-19 pandemic The Covid-19 pandemic led to severe declines in college enrollment, and community colleges were hit the hardest. In 2020, fall college enrollment had an unprecedented 6.8% decline, and the decline was highest among low-income high school students. In contrast, enrollment in public…
Don’t let zero-click searches make your marketing efforts all for naught You have a fantastic site design, great program offerings, and a socially active and beautiful campus with wonderful amenities, yet your website is not getting much traffic. There are a number of reasons this could be happening, but the most likely culprit…
Know your audience, use video, and be careful which social platform you use Online learning isn’t new, but it’s become the “new normal” of higher education because of the COVID-19 pandemic. Vaccination rates are increasing, but 33% of administrators of post-secondary schools still say they will continue to offer online course options even after…
Here’s how higher education institutions can use Facebook lookalike audiences to extend their global reach Higher education institutions use Facebook ads to generate interest from prospective students. Thanks to Facebook lookalike audiences, colleges and universities can deliver targeted ads like never before. Facebook lookalike audiences help higher education institutions identify and connect…
Find what works for parents and students with automated testing Responsive ads are all the rage in the display ad world because of their chameleonic ability to adjust their size, appearance, and format to adapt to any screen, platform, or device. They offer a powerful tool to extoll the virtues of your…
Is your school using YouTube for content marketing? If not, you may be missing out on a golden opportunity to boost website traffic. Higher education institutions often use web pages and blog posts for content marketing. The content provides value because it explains what a college or university offers. Yet, those interested in…
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