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Copywriting

Investing in copywriting helps you get better content, boost student engagement, and establish a consistent brand voice across all channels.Key Takeaways:Improves audience engagement You can trust the experts Saves time to focus on other priorities Helps establish a consistent brand voice Sets you apart from competitors Delivers personalization to your audience  Pairs with design and imageryAs a higher education institution, your digital content is often the first way potential students learn about you. Each of your online outlets, from your website to social media to newsletters, should include well-written, engagingSEE DETAILS

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SEO

Evolve Your SEO Strategy to Capture the Attention of Prospective Students in Your Region and Beyond   ​   It’s nothing new that search engine optimization (SEO) is important for any website. It is what determines search engine rankings, or how high up on the search page results your content appears when someone does an internet search. This makes formulating an effective SEO strategy essential for any institution of higher learning.   Traditional SEO is top-level, meaning your school is competing with other websites around the world for traffic. That’sSEE DETAILS

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SEO

Your SEO strategy is the heart of your digital recruitment strategy. The better your higher ed SEO strategy, the better your chances are of meeting recruiting targets.   ​   The first encounter between the majority of people and your university is your higher ed Website, which makes SEO very important to your outreach efforts    SEO stands for Search Engine Optimization and is a term that is not usually associated with colleges and universities. You’re more likely to hear about SEO in e-commerce and digital marketing circles, so what’sSEE DETAILS

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Advice, Copywriting

The digital marketing and communication lessons of the pandemic will help higher ed institutions connect with recruits and their parents in 2021 and beyond     ​ ​ One of the most enduring aspects of the coronavirus pandemic is the level of restraint it has introduced in our daily lives. Our attitudes and behavior have changed as a result, not as a matter of choice but as a matter of necessity, and these changes include the way students find universities to attend.   Higher ed institutions are quickly coming toSEE DETAILS

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Web Development

Community colleges need to prioritize marketing to survive the covid-19 pandemic     The Covid-19 pandemic led to severe declines in college enrollment, and community colleges were hit the hardest. In 2020, fall college enrollment had an unprecedented 6.8% decline, and the decline was highest among low-income high school students. In contrast, enrollment in public four-year colleges from students at high-income schools was unaffected.    Right now, enrollment is down by 9.5% at the more than 1,000 two-year community colleges in the United States. As the country slowly returns toSEE DETAILS

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SEO

Don’t let zero-click searches make your marketing efforts all for naught     ​You have a fantastic site design, great program offerings, and a socially active and beautiful campus with wonderful amenities, yet your website is not getting much traffic. There are a number of reasons this could be happening, but the most likely culprit is your content strategy.  Search engines don’t only notice good websites, they notice good content. To rank high in search results, it’s important to include keywords in content that are popular in searches. Google noticesSEE DETAILS

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Advice

Know your audience, use video, and be careful which social platform you use ​ Online learning isn’t new, but it’s become the “new normal” of higher education because of the COVID-19 pandemic. Vaccination rates are increasing, but 33% of administrators of post-secondary schools still say they will continue to offer online course options even after campuses re-open.    While overall enrollment has declined because of the pandemic, enrollment has increased at institutions that primarily teach online. Fall 2020 and Spring 2021 have seen a 7% increase in enrollment, compared toSEE DETAILS

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Advice

Here’s how higher education institutions can use Facebook lookalike audiences to extend their global reach ​ ​ Higher education institutions use Facebook ads to generate interest from prospective students. Thanks to Facebook lookalike audiences, colleges and universities can deliver targeted ads like never before.     Facebook lookalike audiences help higher education institutions identify and connect with social media users who share attributes similar to their alumni, faculty, and students. To understand why, let’s answer some of the biggest questions surrounding lookalike audiences.   What is a lookalike audience?   ASEE DETAILS

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SEO, Web Development

Find what works for parents and students with automated testing   ​   Responsive ads are all the rage in the display ad world because of their chameleonic ability to adjust their size, appearance, and format to adapt to any screen, platform, or device. They offer a powerful tool to extoll the virtues of your school and attract students because they are optimized to fit the screen of whatever device is being used.   Because you can test different combinations of images and text, it’s easy to test to findSEE DETAILS

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Photography/Videography

Is your school using YouTube for content marketing? If not, you may be missing out on a golden opportunity to boost website traffic.      Higher education institutions often use web pages and blog posts for content marketing. The content provides value because it explains what a college or university offers. Yet, those interested in your school are looking for an amazing digital experience — something that’s difficult to provide solely with text and images.    Today, colleges and universities can use YouTube videos to go beyond text and imagesSEE DETAILS

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