In the fast-evolving world of online education, your website isn’t just a digital brochure—it’s your most powerful marketing tool. UMass Global is a leading institution focused on adult learners and flexible, career-driven programs. However, their outdated website was no longer meeting the needs of modern students or internal teams. To stay competitive and support their mission, UMass Global partnered with KWALL—experts in higher education web design and development—to reimagine their digital presence.
The result? A sleek, high-performing Drupal website with powerful features. It includes a career finder tool, marketing automation, and an intuitive content management system. Designed for working adults, the site helps prospective students find the right path. It also empowers staff with better tools and functionality. Keep reading to see how KWALL turned a legacy website into a future-ready platform for success in higher education.
Helping Adult Learners Find the Right Path
UMass Global, part of the University of Massachusetts system, delivers accessible online education for adult learners. These students need flexibility and career-aligned programs. The old website no longer reflected that mission. It lacked clarity, modern tools, and the right technology to guide prospective students or support internal users.
KWALL stepped in to help the university reimagine its digital presence, aligning the website with UMass Global mission and the expectations of today’s online learners.
A User-First Design Approach That Delivers
KWALL’s strategy started with listening. As a result of collaborative interviews and workshops with multiple departments, they were able to uncover key needs and pain points from both a student and staff perspective. These insights shaped the design and functionality of the new site.
Key priorities included:
- Making it easier to discover and compare degree programs
- Clearly promoting events and enrollment timelines
- Streamlining how teams create and manage content
- Integrating with internal tools and systems
This collaborative, user-centered process ensured that every feature of the new site added real value—both for users and administrators.
The Results: A Website Built for Growth and Engagement
As a result, UMass Global’s new website goes beyond a simple redesign—it provides a scalable platform that supports the university’s growth and student success.
Here’s what’s new:
- Drupal Website Migration
The new site runs on Drupal, a powerful CMS built for flexibility and scalability. It’s easier for teams to update, manage, and expand as needed. - Career Finder Tool
Using the Lightcast API, this tool connects students with real-world job outcomes tied to each degree program—helping them plan with confidence. - Lead Generation & Marketing Automation
Built-in tools now allow the marketing team to gather leads and send personalized email follow-ups, improving student engagement and conversion rates.
Empowering Adult Learners and Staff
Today, UMass Global has a website that works just as hard as its students. It’s fast, modern, intuitive, and built with adult learners in mind. In addition, it equips internal teams with the tools they need to update content, promote programs, and support enrollment strategies, ensuring continued alignment with the university’s mission.
Ready to Upgrade Your Higher Ed Website?
Whether you’re looking to redesign your site, migrate to Drupal, or boost student engagement with smarter tools, KWALL is here to help. Contact our team and discover what’s possible for your institution.
