Investing in copywriting for higher ed marketing helps you get better content, boost student engagement, and establish a consistent brand voice across all channels. Key Takeaways Improves audience engagement Saves time to focus on other priorities Helps establish a consistent brand voice Sets you apart from competitors Delivers personalization to your audience Pairs with design…
Higher education institutions are transitioning back to in-person learning, but students may still be worried about the pandemic. Here’s how to make them feel safer and more comfortable during the transition. Lots of college campuses have reopened and expect students to return to in-person classes. However, some schools are seeing resistance from students who feel…
It’s nothing new that search engine optimization (SEO) is important for any website. It is what determines search engine rankings, or how high up on the search page results your content appears when someone does an internet search. This makes formulating an effective SEO strategy for higher ed essential for any institution of…
Gen Z students care about accessibility and personalization. They are constantly using the internet, so they’re not fazed by the shift to online learning. With each new generation comes a new set of priorities, trends, and cultural shifts. Gen Z has already altered a lot about the current landscape, from social media to work to…
With the dawn of COVID, institutions of higher learning faced digital communication changes in higher education and a steep learning curve when it came to providing virtual instruction and facilitating effective communication. While many students migrated to online learning, a recent study of 3,052 students found they remain ambivalent about it, and 58% said…
Your SEO strategy is the heart of your digital recruitment strategy. The better your higher ed SEO strategy, the better your chances are of meeting recruiting targets. The first encounter between the majority of people and your university is your higher ed Website, which makes SEO very important to your outreach efforts SEO stands for…
CIO Applications named KWALL as one of the Top 10 Edtech Solution Companies for 2021, and we couldn’t be more honored for this recognition. This list of tech companies includes some of the most innovative in the industry. CIO Applications is a print and digital magazine that delivers the latest news to CIOs and business…
Online learning is becoming more attractive than ever as an option for parents having a hard time securing childcare coverage. Schools that make this option available are meeting a real need. It’s time for higher-education institutions to awaken to the need for opening online learning to parents. Online learning used to be the almost exclusive…
Create an optimized, immersive experience for students using lessons learned from the pandemic COVID changed the way we do pretty much everything, and there is no better example than higher education. Lockdowns and other restrictions mean students are accessing their education mostly through online courses with some face-to-face interaction. At the same time, enrollment dropped…
With the latest figures showing the largest decline in college enrollment in a decade, the marketing departments of institutions of higher learning are going all out to upstage the competition. Strategies such as PPC, social media blitzes, and engaging/inspiring content are all employed with the end goal of increasing enrollment. These efforts are laudable, but…
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