Higher education institutions use Facebook ads to generate interest from prospective students. Thanks to Facebook lookalike audiences, colleges and universities can deliver targeted ads like never before. Facebook lookalike audiences help higher education institutions identify and connect with social media users who share attributes similar to their alumni, faculty, and students. To understand why, let’s…
Your higher education institution’s website is performing well, and you want to keep it that way, but no website stays on top on its own. To accomplish this goal, you need to prioritize regular website maintenance and optimization. In this post, we’ll go over three reasons you can’t neglect website maintenance and five steps to…
U.S. adults without college degrees who are considering additional education number in the millions, and because of the pandemic and its related job losses, interest has increased. A third of laid-off workers feel they need more education or training. However, this is not translating to higher enrollment – these same adults feel less confident about…
During a time when learning has become completely remote, crowdsourced resources have proven extremely valuable for solving problems teachers and students face. During COVID, many colleges and universities found themselves scrambling to transition to remote learning, and most of them faced problems in the process. Crowdsourcing provides tried and proven resources to help teachers…
In the face of the unexpected switch to remote learning, teachers and students have both faced challenges academically, technologically, and mentally. Because of COVID-19, many higher education institutions had to move to either complete remote learning or partially online classes. This presented a number of challenges and left institutions scrambling to think of solutions…
Higher education institutions need the ability to execute seamless marketing campaigns that are on-par with the marketing prospective students and their parents see every day. Yet, getting the best bang for your bank relative to return on marketing investment takes an effective lead nurturing strategy. Now, marketing automation platforms are becoming must-have tools for colleges…
The coronavirus (COVID-19) pandemic is making it difficult for local and community colleges to recruit. Here’s how your school can use digital marketing to boost its enrollment. Key Takeaways COVID-19 has made higher ed recruiting harder: Small and medium schools are working harder to hit enrollment goals. Use innovative solutions: Leverage virtual tours, webinars, and…
The coronavirus (COVID-19) pandemic has transformed the way local and community colleges connect with students — and its presence will continue to be felt into 2021. COVID-19 made 2020 an unprecedented year, particularly for higher education institutions. Going forward, COVID-19 will have far-flung effects on local and community colleges and their students — but…
Your school’s website is HUGE! Here are 5 tips to help you keep it running at peak levels. Higher education websites are HUGE because they serve as a central resource for faculty, students, and staff. Managing all aspects of that properly can be challenging, but effective management is essential for engaging all the audiences your…
Good SEO helps your institution’s website rank higher in searches. Let’s look at how Optimizing for SEO can work for you. Ranking high on internet searches is important if the right students, and their parents, are going to find your website, and hence your school. That takes good SEO, or “search engine optimization.” With the…
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