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Photography/Videography

The Eyes Have It: 12 Tips To Show Off Your Best Side With Website Photography

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March 9, 2022

- Category : Photography/Videography

- Tags : Advice, Announcement, Brand, Content Management Strategies

It’s all about authenticity, and stock photos just won’t do.   ​ ​ Visual content is essential for any website to keep visitors engaged, especially since 65% of people are visual learners – 80% of people remember things they see, while only 20% remember things they read. Great visuals grab and keep attention, and research found that websites with compelling images average 94% more views.    Then there’s the emotional connection forged by images. Done right, photography can reinforce your college or university’s brand, tell a story, and engender trust.SEE DETAILS

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UX Web Design

Why Is UX So Important for Your Higher-Ed Website?

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February 23, 2022

- Category : UX Web Design

- Tags : Advice, Announcement, Brand, Content Management Strategies

User experience (UX) considerations help ensure your prospects can navigate your website with ease and take your desired actions​   ​ Attracting and engaging leads with your web presence is one of the most important things you can do as a modern higher education institution. Prospective students head online when they want to research a college or university, and the interface and information design determine how long they’ll stick around.  A well-designed, appealing website accounts for both the user experience (UX) and the user interface (UI). This guide will walkSEE DETAILS

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Design, Photography/Videography

Videography Is More Important Than Ever in Higher-Ed Recruiting

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February 17, 2022

- Category : Design, Photography/Videography

- Tags : Advice, Announcement, Brand, Content Management Strategies

Video is the marketing content king, but keep it short to keep students interested   ​   When it comes to marketing anything, videos are ubiquitous, and for good reason. People share videos twice as much as they share other content, and 84% of people who responded to that study were persuaded by video to make a purchase. For institutions of higher learning, that makes videography a critical part of any marketing plan.    Before you decide to use that long video of a campus tour, you should know thatSEE DETAILS

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