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SEO

SEO is important. Here’s how to get the most out of it.   ​ ​ With the latest figures showing the largest decline in college enrollment in a decade, the marketing departments of institutions of higher learning are going all out to upstage the competition. Strategies such as PPC, social media blitzes, and engaging/inspiring content are all employed with the end goal of increasing enrollment.   These efforts are laudable, but there’s one thing that’s often overlooked and under-developed: A higher-ed SEO strategy. This means creating search-engine-optimized blogs, departmental pages,SEE DETAILS

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SEO, Web Development

Better SEO visibility for your school website means better recruitment numbers for your university. Here’s how to prepare it for better search performance.   ​ ​ Opting to invest in SEO for student recruitment is a good step, especially in the new normal ushered in by the coronavirus pandemic.    However, seeing the enrollment numbers you desire would require schools to go beyond writing content based on a few keywords. Your higher ed website needs to be SEO-ready as well to ensure that search engines are not constantly passing itSEE DETAILS

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