Web Accessibility: Unlocking Digital Inclusion

From educational resources and e-commerce to social interactions and governmental services, the web connects us to countless opportunities. However, for individuals with disabilities, these digital frontiers can often become frustrating barriers to overcome. This is where web accessibility comes into play, paving the way for an inclusive online landscape that leaves no one behind. At…

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Leveraging Drupal: Empowering Marketing Teams in Higher Education

Robust and scalable with unrivaled flexibility, adaptability, and personalization capabilities, Drupal emerges as the go-to choice for marketing professionals seeking to elevate their strategies and achieve remarkable results. Creating Amazing Micro-sites for Custom Campaigns: To enhance engagement and create personalized experiences, Drupal offers the ability to create micro-sites for custom campaigns. These micro-sites serve as…

Drupal Vs. WordPress

In the vast realm of content management systems (CMS), two prominent names often dominate the conversation: Drupal and WordPress. While they may seem similar at first glance, there are significant differences between them that could make or break your website’s success. Let’s delve into the key distinctions between Drupal and WordPress: Drupal: Embracing Boundless Possibilities…

Navigating Higher Education Websites: Unraveling the Mega Menus vs. Drop-Down Dilemma

Navigation Design In the world of higher education websites, where there is often a vast amount of information and numerous sections to explore, finding the right balance between usability and simplicity is crucial. Users should be able to navigate through the website effortlessly, discovering relevant content without feeling overwhelmed or lost. That’s where careful navigation…

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Navigating the Digital Landscape: Information Architecture and User-Centered Design

What does information Architecture do? Information Architecture is the science that organizes and classifies digital information so site visitors can find and use it without frustration. At its core, it helps classify content in a clear and understandable way so that users can easily understand the relations between the content, finding information with less effort…

Leverage That Search Bar – Crafting an Effective Higher Ed SEO Strategy That Reels Students In

SEO is important. Here’s how to get the most out of it.   ​ ​ With the latest figures showing the largest decline in college enrollment in a decade, the marketing departments of institutions of higher learning are going all out to upstage the competition. Strategies such as PPC, social media blitzes, and engaging/inspiring content…

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Building a Web Platform to Empower Your SEO Strategy

Better SEO visibility for your school website means better recruitment numbers for your university. Here’s how to prepare it for better search performance.   ​ ​ Opting to invest in SEO for student recruitment is a good step, especially in the new normal ushered in by the coronavirus pandemic.    However, seeing the enrollment numbers…

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