Leveraging Drupal in Higher Education

Robust and scalable with unrivaled flexibility, adaptability, and personalization capabilities, Drupal in higher education emerges as the go-to choice for marketing professionals seeking to elevate their strategies and achieve remarkable results. Leveraging Drupal in higher education allows institutions to enhance engagement, streamline processes, and customize user experiences to meet the unique needs of their audience.

Creating Amazing Micro-sites for Custom Campaigns

To enhance engagement and create personalized experiences, Drupal offers the ability to create micro-sites for custom campaigns. These micro-sites serve as dedicated hubs for specific initiatives, such as recruitment drives or fundraising campaigns. With Drupal’s customization options, marketers can design visually stunning micro-sites that align with the campaign’s objectives, tailor content to specific audiences, and track performance metrics. This approach not only captures students’ attention but also generates more visibility for the campaign and the institution as a whole.

Ex: Occidental College

Configuration of Drupal Core Content Translation

In an increasingly globalized world, reaching a diverse audience is vital for higher education institutions. Drupal’s core Content Translation module allows marketers to translate website content into multiple languages, ensuring accessibility and inclusivity for international students. By configuring this module, marketers can seamlessly create and manage content in various languages, appealing to a global audience and enhancing the institution’s international reputation. Drupal’s multilingual capabilities enable effective communication and engagement with students from around the world.

Exquisite Mega Menu and Well-Structured Content

The website’s architecture and navigation are crucial elements for guiding students on a seamless journey. Drupal’s exquisite mega menu empowers marketers to create intuitive and visually appealing navigation systems. By categorizing information, highlighting key sections, and incorporating engaging visuals, the mega menu ensures students can easily explore and discover relevant content. Additionally, Drupal’s flexibility allows for the creation of well-structured and organized content, ensuring that students find the information they need quickly and effortlessly.

Ex: Online Virginia Network 

Integration for Seamless Workflow

In today’s interconnected world, integration with other platforms is essential for streamlined workflows and enhanced efficiency. Drupal offers a wide range of integration modules that enable connectivity with third-party systems, such as Customer Relationship Management or Learning Management System. Integration with CRM systems facilitates data synchronization, enabling personalized interactions with prospective students. Integration with LMS systems simplifies course management and enhances online learning experiences. Drupal’s integration capabilities ensure a seamless workflow, providing a holistic solution for higher education marketers.

Ex: Trinity Broadcasting Network

Maximizing Digital Donation Campaigns

The power of Drupal extends beyond recruitment efforts to the realm of digital donations. With Drupal’s robust infrastructure, marketing teams can create compelling donation campaigns that resonate with alumni and donors. From personalized donation appeals to seamless payment processing and tracking, Drupal provides the necessary tools to streamline the entire donation journey. By leveraging Drupal’s flexibility, marketers can optimize their fundraising efforts and drive increased contributions to support the institution’s mission.

Enhancing Alumni Reputation

Maintaining a strong alumni network and enhancing institutional reputation are crucial aspects of higher education marketing. Drupal enables marketing teams to create engaging alumni portals that foster ongoing connections, share success stories, and highlight the impact of alumni contributions. With Drupal’s customizable features, marketers can showcase the achievements of alumni, facilitate networking opportunities, and provide platforms for mentorship programs, ultimately strengthening the institution’s reputation and attracting future students.

Streamlining Staff, Student, and Admission Portals

Efficient communication and collaboration within the university community are vital for success. Drupal offers comprehensive solutions for developing intuitive and user-friendly portals tailored to staff, students, and admissions. These portals provide centralized access to essential resources, facilitate seamless communication, and simplify administrative tasks. With Drupal’s flexible framework, marketers can create portals that address specific needs, such as course registration, student support services, and faculty collaboration, ensuring a smooth experience for all stakeholders.

To discover the success stories of institutions leveraging Drupal’s power, explore our case studies highlighting KWALL’s expertise in Drupal development. Contact us today to unlock the full potential of Drupal in higher education and embark on a journey towards remarkable higher education marketing experiences. Together, we can craft immersive journeys that leave a lasting impact on students and elevate your institution’s visibility in the globalized world of higher education marketing.


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