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Advice
Just like most industries, higher education is learning how to incorporate diversity, equity, and inclusion (DEI) into school strategies. Here are a few ways to do it right.Key Takeaways:Stay open to feedbackBe transparentInvest in leadership trainingPromote diversity at all levelsInvolve students in planningDiversity, equity, and inclusion (DEI) initiatives are sweeping all industries and organizations. The trend emphasizes these critical concepts and how they improve everything from company profits to relationships to communities as a whole. However, DEI can be a contentious topic for higher education at times. There have been manySEE DETAILS
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UX Web Design

Differentiate your school with a website that ticks all the right boxes, stands out from the pack, and celebrates your uniqueness  Key Takeaways: Many school websites look alike, with bland photography, taglines from the 1950s, poor color choices, and no sense of a cohesive identity Education is experiential, and you are selling the intangible – the most important impression is a brand identity that shows that what they will get is worth the investment Don’t overlook the importance of color in this equation A strong brand identity creates the credibilitySEE DETAILS

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Advice

Students will be more engaged with you and the institution when you can foster a sense of belonging and show appreciation     There’s a lot going on in the world impacting college students and young people. They may be feeling overwhelmed by life changes, uncertain about the future of in-person versus online classes, or bombarded by all the information thrown at them each day. They need consistent, authentic support from the institutions they attend and are involved with, especially their colleges and universities.    Are you taking extra stepsSEE DETAILS

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UX Web Design

User experience (UX) considerations help ensure your prospects can navigate your website with ease and take your desired actions​   ​ Attracting and engaging leads with your web presence is one of the most important things you can do as a modern higher education institution. Prospective students head online when they want to research a college or university, and the interface and information design determine how long they’ll stick around.  A well-designed, appealing website accounts for both the user experience (UX) and the user interface (UI). This guide will walkSEE DETAILS

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Design, Photography/Videography

Video is the marketing content king, but keep it short to keep students interested   ​   When it comes to marketing anything, videos are ubiquitous, and for good reason. People share videos twice as much as they share other content, and 84% of people who responded to that study were persuaded by video to make a purchase. For institutions of higher learning, that makes videography a critical part of any marketing plan.    Before you decide to use that long video of a campus tour, you should know thatSEE DETAILS

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Copywriting

Investing in copywriting helps you get better content, boost student engagement, and establish a consistent brand voice across all channels.Key Takeaways:Improves audience engagement You can trust the experts Saves time to focus on other priorities Helps establish a consistent brand voice Sets you apart from competitors Delivers personalization to your audience  Pairs with design and imageryAs a higher education institution, your digital content is often the first way potential students learn about you. Each of your online outlets, from your website to social media to newsletters, should include well-written, engagingSEE DETAILS

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SEO

Evolve Your SEO Strategy to Capture the Attention of Prospective Students in Your Region and Beyond   ​   It’s nothing new that search engine optimization (SEO) is important for any website. It is what determines search engine rankings, or how high up on the search page results your content appears when someone does an internet search. This makes formulating an effective SEO strategy essential for any institution of higher learning.   Traditional SEO is top-level, meaning your school is competing with other websites around the world for traffic. That’sSEE DETAILS

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Advice

Gen Z students care about accessibility and personalization. They are constantly using the internet, so they’re not fazed by the shift to online learning.   ​ ​ With each new generation comes a new set of priorities, trends, and cultural shifts. Gen Z has already altered a lot about the current landscape, from social media to work to education. Gen Z is generally thought to comprise people born from 1996 to 2010, so many are either approaching college age or in college.    What we know about Gen Z: TheySEE DETAILS

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SEO

Your SEO strategy is the heart of your digital recruitment strategy. The better your higher ed SEO strategy, the better your chances are of meeting recruiting targets.   ​   The first encounter between the majority of people and your university is your higher ed Website, which makes SEO very important to your outreach efforts    SEO stands for Search Engine Optimization and is a term that is not usually associated with colleges and universities. You’re more likely to hear about SEO in e-commerce and digital marketing circles, so what’sSEE DETAILS

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Web Development

Online learning is becoming more attractive than ever as an option for parents having a hard time securing childcare coverage. Schools that make this option available are meeting a real need.   ​ ​ It’s time for higher-education institutions to awaken to the need for opening online learning to parents. Online learning used to be the almost exclusive preserve of younger students who were less likely to be encumbered by children and the obligations that come with them. Now, higher education is welcoming a large cohort of older individuals withSEE DETAILS

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