Evolve Your SEO Strategy to Capture the Attention of Prospective Students in Your Region and Beyond It’s nothing new that search engine optimization (SEO) is important for any website. It is what determines search engine rankings, or how high up on the search page results your content appears when someone does an…
Gen Z students care about accessibility and personalization. They are constantly using the internet, so they’re not fazed by the shift to online learning. With each new generation comes a new set of priorities, trends, and cultural shifts. Gen Z has already altered a lot about the current landscape, from social media…
Your SEO strategy is the heart of your digital recruitment strategy. The better your higher ed SEO strategy, the better your chances are of meeting recruiting targets. The first encounter between the majority of people and your university is your higher ed Website, which makes SEO very important to your outreach efforts …
Online learning is becoming more attractive than ever as an option for parents having a hard time securing childcare coverage. Schools that make this option available are meeting a real need. It’s time for higher-education institutions to awaken to the need for opening online learning to parents. Online learning used to be…
Create an optimized, immersive experience for students using lessons learned from the pandemic COVID changed the way we do pretty much everything, and there is no better example than higher education. Lockdowns and other restrictions mean students are accessing their education mostly through online courses with some face-to-face interaction. At the same…
Students now expect a hybrid experience for their higher education where they can physically attend class and catch up with others online if they want to. Here’s how your institution can give them the student experience they demand. Following the lockdowns ushered in by the coronavirus, students no longer want to return…
Make documents, images, and ideas available to all students, regardless of ability Online class offerings have increased accessibility to education, but not for everyone. If you look at the word “accessibility” in the dictionary, it has several definitions that all mean the same thing: The quality of being usable, reachable, obtainable. …
A higher ed CMS may cost more than what you see upfront. What other expenses will you run into along the way? There are many different moving parts to the digital infrastructure of your institution. One important technology that gives your people the ability to manage, create, and interact with digital content is…
With online education firmly established as part of the norm going forward, higher ed institutions are still being challenged to prove the value of online learning. A short while ago, an online degree would not have held the same weight in many circles as one acquired through learning in person. Online learning…
Even before the pandemic, a significant number of students looked to online education as a solution to otherwise insurmountable challenges to on-campus learning. There’s been growing interest in the possibility and merits of online education, with many institutions asking questions about how to bridge the gap between the in-person learning experience and…
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