What You Should Know About Reengaging Students and Making Them Feel Safe After COVID

Schools are recording steep declines in attendance during this pandemic. Higher ed institutions must reevaluate how to keep 2021’s students engaged and coming to classes.    ​ ​ By the end of 2020, school and civil authorities were grappling with the reality of having students away from campus, or totally unreachable, due to the fear,…

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Fewer International Students Coming to the US? Here Are 4 easy Things You Can Do About It

Are International Students Shying Away from U.S. Colleges? Data suggests they might be, but there’s something your institution can do to reach them.   Present numbers indicate that fewer international students enrolled in U.S. universities and colleges at the start of the 2020-2021 academic year. This is most likely due to concerns about the coronavirus…

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CMS Data Migration for Higher Ed Websites Should Be Reliable and Seamless

Embarking on a data migration to a new CMS for your college or university may leave you fraught with worry about all the things that could go wrong. But with the right partner, it doesn’t have to be that way.     Over time, as the needs of students and requirements of higher education change,…

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How to Build a Virtual Student Support Network

Why is a student support network a good idea, and how can you start one?   ​ The COVID-19 pandemic created many new challenges for higher education learners. The crisis forced students to complete their coursework at home, and it’s harder than ever for them to engage with their peers. Students depend on virtual learning…

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Website Governance: Has Your Higher Ed Website Become Frankenstein’s Monster?

Stop the chaos and reach your goals with an effective website governance plan     Your institution of higher learning built an informative, engaging website that everyone is proud of. But that was a year ago. What are you doing to keep the site’s content fresh and relevant? If you don’t have a plan for…

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How to Be Transparent About COVID-19 Conditions at Your College

​ ​ As vaccination rates rise, colleges are opening their campuses again and trying to attract new students, but this doesn’t mean that the COVID-19 pandemic is over. Infection rates are falling, but COVID variants and SARS-CoV-2 (the coronavirus that caused the COVID-19 disease) still exist, and epidemiologists say that the virus is shifting from…

Are Students Landing Good Jobs After They Graduate From Your School?

Here’s how you can find out if students are landing good jobs after graduation — and share your findings with a global audience.  ​ ​ Your college or university offers many educational opportunities. But, to distinguish itself from other schools, you may also need to show students you can help them grow their careers. To…

Everything Higher Ed Marketers Need to Know About Facebook Lookalike Audiences

Here’s how higher education institutions can use Facebook lookalike audiences to extend their global reach ​ ​ Higher education institutions use Facebook ads to generate interest from prospective students. Thanks to Facebook lookalike audiences, colleges and universities can deliver targeted ads like never before.     Facebook lookalike audiences help higher education institutions identify and connect…

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8 Steps to Keep Your Higher Ed Website on Track

Here are tips to help you maintain your higher education institution’s website and keep it running at peak levels.    ​   Your higher education institution’s website is performing well, and you want to keep it that way, but no website stays on top on its own.  To accomplish this goal, you need to prioritize…

How to Convince Adult Learners of the Value of a College Degree

Interest is high, but adult learners lack confidence that higher education is worth the investment ​ ​ U.S. adults without college degrees who are considering additional education number in the millions, and because of the pandemic and its related job losses, interest has increased. A third of laid-off workers feel they need more education or…

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