6 Ways Crowdsourced Resources Have Helped Higher Education During COVID-19

During a time when learning has become completely remote, crowdsourced resources have proven extremely valuable for solving problems teachers and students face.    ​   During COVID, many colleges and universities found themselves scrambling to transition to remote learning, and most of them faced problems in the process. Crowdsourcing provides tried and proven resources to…

What Are Student Personas? Everything You Need to Know

Want to improve student enrollment at your college or university? Here’s why you need to create student personas.  ​ ​ Student personas can make or break your digital marketing. They can help you to engage the right kind of students if you know how to use them correctly.    What is a student persona?  …

5 Higher Education Challenges Created by COVID-19

In the face of the unexpected switch to remote learning, teachers and students have both faced challenges academically, technologically, and mentally.   ​   Because of COVID-19, many higher education institutions had to move to either complete remote learning or partially online classes. This presented a number of challenges and left institutions scrambling to think…

Top 5 Ways to Handle Higher Ed Website Management

Higher education websites produce a large amount of content, and that content needs updating, cleaning, and refreshing regularly to uphold the same quality standard as your university.        Your website makes the first impression on your visitors and will have the power to keep them on the site or not. Because it manages…

How Has COVID-19 Impacted College Enrollment?

The coronavirus (COVID-19) pandemic is making it difficult for local and community colleges to recruit. Here’s how your school can use digital marketing to boost its enrollment.    Key Takeaways   COVID-19 has made higher ed recruiting harder: Small and medium schools are working harder to hit enrollment goals. Use innovative solutions: Leverage virtual tours,…

Tips for Creating a Quality User Experience for Your Higher Ed Website

People are looking to higher-ed websites to answers all their college questions. These institutions must offer a user experience that meets their navigation, design, and mobile usability expectations.    ​   What are the main purpose and audience groups for your higher education site? These are two important pillars to establish when setting out to…

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What Will Higher Ed Look Like in 2021 and Beyond?

  ​   The coronavirus (COVID-19) pandemic has transformed the way local and community colleges connect with students — and its presence will continue to be felt into 2021.    COVID-19 made 2020 an unprecedented year, particularly for higher education institutions. Going forward, COVID-19 will have far-flung effects on local and community colleges and their…

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3 Tips to Help Higher Education Students Succeed in Online Courses

Help students adjust and succeed when taking online courses for the first time  Online courses are exceedingly important for today’s higher education students. Even before COVID-19, distance learning was on the rise, and now it’s a major offering from just about every institution. Yet, participating in an online class can be stressful, particularly for college…

4 Reasons Adults Are Heading Back to College Right Now

Greater flexibility and opportunity are driving non-traditional enrollment in higher education programs. Here’s how your institution can give them the opportunity to succeed.    Adults going to college, for the first time or for continuing education, are a significant part of the higher education landscape in the United States. More jobs require degrees than ever…

Why Mobile-First Design Is Essential in Higher Education Websites

Prospective students are living in a mobile-first online world, and your web presence must be just as native to it as they are.   Does anyone leave home without their cell phone anymore? That is especially true for high school and college-aged youth and adults. Many of them cannot remember a time when mobile phones…

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