AMA Symposium 2025
The AMA Symposium for the Marketing of Higher Education 2025 is happening on November 9–12, 2025, at the Gaylord National Resort & Convention Center in National Harbor, MD! Explore the latest trends and strategies shaping the future of higher education marketing.
Visit Our Booth and See Where Higher Ed Marketing Moves Forward
For more than 30 years, the AMA Symposium has brought together the brightest minds in higher education marketing. It’s the hub where bold ideas take shape, new strategies emerge, and meaningful connections happen.
Stop by our booth and connect with peers and industry leaders as we explore the future of brand strategy, enrollment, advancement, and digital experience. This is where your next great idea begins.
Beyond the Feed: What Drives Gen Z & Gen Alpha Enrollment Decisions
Interactive Idea Exchange Roundtable Hosted by KWALL
Discover what truly influences Gen Z and Gen Alpha enrollment decisions beyond marketing trends and social media. Join this collaborative session to explore authentic motivators, campus and digital experiences that matter, and practical strategies to genuinely connect with today’s prospective students.
Facilitators
Pamela Ross
Senior Director of Client Success & Delivery, KWALL
Pam is a digital operations leader known for building high-performing global teams and scaling delivery organizations. She blends systems thinking, empathy, and accountability to improve outcomes and drive growth. Passionate about innovation, Pam integrates AI into operations to streamline workflows and enhance forecasting, resource planning, and reporting.
Noah Kramer
Creative Director, KWALL
Noah specializes in user-first digital experiences. With a background in illustration and nearly a decade at KWALL, he leads design strategy, research-driven UX, and accessibility-focused systems. His work blends creativity and technical knowledge to build inclusive, user-centered digital solutions that elevate institutions and drive engagement.
The AMA Symposium for the Marketing of Higher Education 2025 Is On
Join us this November 9–12, 2025, for one of the most anticipated gatherings of higher education marketing professionals. Explore the latest trends, technologies, and strategies shaping the future of how colleges and universities communicate, recruit, and grow.
Pre-Conference Workshops
November 9, 2025 | National Harbor, MD
Start your Symposium experience with hands-on, interactive workshops designed to deepen your knowledge and expand your skill set. These sessions focus on today’s most pressing challenges in higher ed marketing and provide real-world strategies you can implement right away.
Senior Leader Experience
November 9, 2025 | National Harbor, MD
This exclusive experience is tailored for senior campus marketing leaders. It’s a dedicated space to connect with peers, share high-level challenges, and engage in strategic conversations. Walk away with renewed clarity, leadership insights, and a strengthened professional network.
KWALL Is Proud to Be a Sponsor of the AMA Symposium 2025
KWALL is excited to support this year’s Symposium and connect with the higher ed marketing community.
Visit our booth to explore how we help colleges and universities elevate digital experiences, streamline content management, and drive engagement through accessible, future-ready web solutions.
Let’s shape the future of higher education—together.
Why Attend the AMA Symposium 2025?
Actionable Strategies
Discover what’s working across institutions—from branding and enrollment to digital content, analytics, and accessibility.
Expert-Led Sessions
Learn from leading voices who are transforming how higher ed connects with students and stakeholders.
Peer Networking
Build meaningful relationships with colleagues who understand your challenges and share your goals.
Leadership Development
Strengthen your ability to lead teams, guide strategy, and drive institutional growth.
Fresh Perspectives
Gain new ideas and approaches you can bring back and apply immediately.
Institutional Impact
Gain tools and insights that drive real, measurable results for your institution.