Conference · Nov 9–12, 2025 · National Harbor, MD

AMA Symposium 2025.

The AMA Symposium for the Marketing of Higher Education 2025 is happening on November 9–12, 2025, at the Gaylord National Resort & Convention Center in National Harbor, MD! Explore the latest trends and strategies shaping the future of higher education marketing.

Talk to our team →

See our schedule

Sponsor booth · Idea Exchange roundtable · Nov 9 pre-conference

Our schedule at the conference

Where to find us.

Idea Exchange · Roundtable

Beyond the Feed: What Drives Gen Z & Gen Alpha Enrollment Decisions

Interactive Idea Exchange Roundtable Hosted by KWALL.

Discover what truly influences Gen Z and Gen Alpha enrollment decisions beyond marketing trends and social media. Join this collaborative session to explore authentic motivators, campus and digital experiences that matter, and practical strategies to genuinely connect with today’s prospective students.

Facilitators: Pamela Ross · Noah Kramer

Exhibit hall · Sponsor

Visit our booth.

Stop by our booth and connect with peers and industry leaders as we explore the future of brand strategy, enrollment, advancement, and digital experience. This is where your next great idea begins.

Nov 9 · National Harbor, MD

Pre-Conference Workshops.

Start your Symposium experience with hands-on, interactive workshops designed to deepen your knowledge and expand your skill set. These sessions focus on today’s most pressing challenges in higher ed marketing and provide real-world strategies you can implement right away.

Nov 9 · National Harbor, MD

Senior Leader Experience.

This exclusive experience is tailored for senior campus marketing leaders. It’s a dedicated space to connect with peers, share high-level challenges, and engage in strategic conversations. Walk away with renewed clarity, leadership insights, and a strengthened professional network.

The event

Visit Our Booth and See Where Higher Ed Marketing Moves Forward

For more than 30 years, the AMA Symposium has brought together the brightest minds in higher education marketing. It’s the hub where bold ideas take shape, new strategies emerge, and meaningful connections happen.

Stop by our booth and connect with peers and industry leaders as we explore the future of brand strategy, enrollment, advancement, and digital experience. This is where your next great idea begins.

AMA Symposium 2025 at the Gaylord National Resort & Convention Center

Facilitators

Meet the facilitators.

Pamela Ross

Senior Director of Client Success & Delivery, KWALL

Pam is a digital operations leader known for building high-performing global teams and scaling delivery organizations. She blends systems thinking, empathy, and accountability to improve outcomes and drive growth. Passionate about innovation, Pam integrates AI into operations to streamline workflows and enhance forecasting, resource planning, and reporting.

Noah Kramer

Creative Director, KWALL

Noah specializes in user-first digital experiences. With a background in illustration and nearly a decade at KWALL, he leads design strategy, research-driven UX, and accessibility-focused systems. His work blends creativity and technical knowledge to build inclusive, user-centered digital solutions that elevate institutions and drive engagement.

Why we’re there

KWALL Is Proud to Be a Sponsor of the AMA Symposium 2025

KWALL is excited to support this year’s Symposium and connect with the higher ed marketing community.

Visit our booth to explore how we help colleges and universities elevate digital experiences, streamline content management, and drive engagement through accessible, future-ready web solutions.

Let’s shape the future of higher education—together.

Why attend

Why Attend the AMA Symposium 2025?

Join us this November 9–12, 2025, for one of the most anticipated gatherings of higher education marketing professionals. Explore the latest trends, technologies, and strategies shaping the future of how colleges and universities communicate, recruit, and grow.

Actionable Strategies

Discover what’s working across institutions—from branding and enrollment to digital content, analytics, and accessibility.

Expert-Led Sessions

Learn from leading voices who are transforming how higher ed connects with students and stakeholders.

Peer Networking

Build meaningful relationships with colleagues who understand your challenges and share your goals.

Leadership Development

Strengthen your ability to lead teams, guide strategy, and drive institutional growth.

Fresh Perspectives

Gain new ideas and approaches you can bring back and apply immediately.

Institutional Impact

Gain tools and insights that drive real, measurable results for your institution.

Don’t miss this opportunity to be part of the AMA Symposium 2025!

Start a project · ~3 minutes

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The humans

The leadership who’ll actually work on your project.

No bait-and-switch. Four of the 40+ humans across our distributed studio. The team that pitches you is the team that builds. Most of these humans have been here 8+ years; turnover is rare, and we like it that way.