In software development, project success is often measured by a team’s ability to balance scope, time, and cost. The Iron Triangle Exposed: Balancing Scope, Time & Cost — also known as the Project Management Triangle — highlights the inherent trade-offs involved in delivering a high-quality product. Balancing these elements requires careful prioritization, clear communication, and…
In the world of government and public service websites, stability isn’t optional—it’s essential. Yet too often, agencies find themselves entangled in vendor relationships that leave them vulnerable: outdated tech stacks, unreliable hosting, and a patchwork of temporary fixes that create more risk than results. That’s exactly where one agency found itself. They weren’t alone. Many…
For organizations investing in a new website, stability and scalability are top priorities. But as one agency learned, the real risk of plugin quick fixes for websites is ending up with a fragile patchwork of outdated plugins, missing ownership, and mounting technical issues. It all started with what seemed like a smart decision: leverage popular…
For most organizations, launching a new website should feel like a milestone—a fresh start powered by better tools, cleaner design, and smoother workflows. But for one agency, the reality was very different. After working with two separate vendors—one for design, another for development—they were able to technically “launch” their new site. But from the moment…
What if you could control whether ChatGPT or Google’s AI models read your website? That’s the promise behind LLMs.txt — a buzzworthy new idea shaking up the SEO and AI content landscape. Designed to give site owners more say in how large language models (LLMs) interact with their content, this proposed standard could become the…
Not long ago, going viral was every marketer’s dream. A viral campaign meant massive reach, strong engagement, and lots of brand awareness. One of the best examples was Metro Trains Melbourne’s 2012 “Dumb Ways to Die” campaign. It was funny, catchy, and led to parodies, remixes, and millions of downloads. It helped save lives and…
Launching a new website is supposed to be a moment of pride—a milestone that brings clarity, function, and better service to the public. But for one local government agency, that milestone quickly turned into months of frustration. What began as a promising project—a redesign from a legacy platform to WordPress—unraveled into a cycle of errors,…
Have you ever wondered how much of your website traffic is coming from AI tools like ChatGPT, Claude, or Perplexity? While this traffic already appears in GA4, it’s often buried within the Referral channel, making it hard to identify. By setting up a custom channel group, you can bring this growing source of traffic into…
In the fast-evolving world of online education, your website isn’t just a digital brochure—it’s your most powerful marketing tool. UMass Global is a leading institution focused on adult learners and flexible, career-driven programs. However, their outdated website was no longer meeting the needs of modern students or internal teams. To stay competitive and support their…
Videos are one of the best ways to share your message online. But to make sure everyone can enjoy and understand your videos, you need to make them accessible. Unlock engagement: Enhance videos with captions & transcripts. This is important for people who are Deaf, blind, or have difficulty hearing, seeing, or processing information. At…
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