Launching a new website is supposed to be a moment of pride—a milestone that brings clarity, function, and better service to the public. But for one local government agency, that milestone quickly turned into months of frustration. What began as a promising project—a redesign from a legacy platform to WordPress—unraveled into a cycle of errors,…
Have you ever wondered how much of your website traffic is coming from AI tools like ChatGPT, Claude, or Perplexity? While this traffic already appears in GA4, it’s often buried within the Referral channel, making it hard to identify. By setting up a custom channel group, you can bring this growing source of traffic into…
In the fast-evolving world of online education, your website isn’t just a digital brochure—it’s your most powerful marketing tool. UMass Global is a leading institution focused on adult learners and flexible, career-driven programs. However, their outdated website was no longer meeting the needs of modern students or internal teams. To stay competitive and support their…
Videos are one of the best ways to share your message online. But to make sure everyone can enjoy and understand your videos, you need to make them accessible. Unlock engagement: Enhance videos with captions & transcripts. This is important for people who are Deaf, blind, or have difficulty hearing, seeing, or processing information. At…
In a concerning trend targeting colleges and universities, cybercriminals have launched a new and sophisticated phishing campaign using Google Forms—designed specifically to deceive students, faculty, and staff across higher education. What’s Happening? Attackers are circulating convincing Google Forms designed to look like they come directly from trusted university departments. These fake forms use real school…
In today’s digital-first world, a website isn’t just a luxury — it’s a critical gateway to information, services, and community. But for millions of people with disabilities, many websites still present barriers that hinder access. What Makes a Website Accessible? Breaking Down the Barriers is more than just a question — it’s a call to…
The landscape of digital accessibility is rapidly evolving—and organizations that aren’t paying attention could soon find themselves facing serious legal risks. Over the past few years, digital accessibility lawsuits have been on the rise, particularly in New York and Florida. If you’re not taking proactive steps to make your website accessible, you could be leaving…
Digital accessibility isn’t just a best practice—it’s a legal mandate. Across industries like higher education, government, healthcare, and public service, the laws are clear: your digital content must be inclusive and accessible to everyone, including people with disabilities, ensuring ADA digital accessibility compliance. And the scope of the law is broader than many realize. From…
KWALL had the pleasure of attending our very first Community College Public Relations Organization (CCPRO) Conference in 2025 — and we can confidently say it won’t be our last. Why CCPRO 2025 was a game-changer for us comes down to a few key factors: it was held in sunny San Diego, brought together a tight-knit…
In today’s digital-first world, the accessibility of your website or digital platforms isn’t just a nice-to-have—it’s a necessity. For organizations across industries, especially in sectors like higher education, government, and public services, doing nothing is not a defense. Take action to improve accessibility and ensure that every user, regardless of ability, can engage with your…
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