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User Research, UX Research

Enhancing User Experiences through Strategic Usability Testing: Insights from KWALL

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September 7, 2023

- Category : User Research, UX Research

- Tags : Advice, Announcement, Brand, Content Management Strategies

According to research conducted by the Nielsen Norman Group, rectifying usability issues identified during early testing can result in a reduction of development costs by a factor of 10 to 100 times. However, gaining a true comprehension of users and optimizing their experience is more akin to navigating a woven, coiling path rather than a straight line. This journey demands patience, care, and unwavering dedication.In the realm of web design, where user experience holds paramount importance, KWALL has emerged as a pioneering force in delivering transformative digital solutions for extensiveSEE DETAILS

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Advice, UX Web Design

3 Essential Elements for a Higher Education Website: The Checklist

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September 1, 2023

- Category : Advice, UX Web Design

- Tags : Advice, Announcement, Brand, Content Management Strategies

Having a checklist or a systematic and standardized approach to tasks, procedures, or processes should not be limited only to high-stakes professions like nursing, aviation, and surgery. Applying a framework for your UX web strategy helps your student journey and has a direct impact on your enrollment, student retention, and reputation. At KWALL, we continually strive to improve the .EDU space and provide insights and solutions to the sometimes overcomplicated navigation maze that doesn’t reflect nor highlight the voice, branding, or capabilities of your institution.Use this checklist for the threeSEE DETAILS

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Advice

Are You Missing Enrollments Due to Poor Website Navigation?

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July 17, 2023

- Category : Advice

- Tags : Advice, Announcement, Brand, Content Management Strategies

As a potential student, navigating your university’s website should be seamless and easy. Unfortunately, many universities have fallen short when it comes to website navigation. This can significantly impact both current and prospective students ability to connect with the university to pursue enrolment, leading to frustration, confusion, and a lack of engagement with the university.Why Poor Website Navigation Impacts University EnrollmentsSo why does poor website navigation impact your university? The answer is simple: it creates a barrier for discovery and information gathering. If students cannot easily find the information theySEE DETAILS

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UX Research, UX Web Design

Designing for Generation Z: A Game-Changer in Higher Education UX

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July 13, 2023

- Category : UX Research, UX Web Design

- Tags : Advice, Announcement, Brand, Content Management Strategies

In our user research at KWALL we frequently engage with prospective students and we have observed a recurring trend that sheds light on the challenges of designing for Generation Z. Born between the mid-1990s and early 2010s, Generation Z is the first generation to grow up entirely in the digital age. As they enter higher education, their unique habits and characteristic traits have significant implications for web design, particularly in the admission journey and enrollment rates. We will explore the distinctive needs and pain points of Generation Z and howSEE DETAILS

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UX Web Design

The Power of Responsive Design: Accelerating Enrollment Rates and Enhancing User Experience

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July 11, 2023

- Category : UX Web Design

- Tags : Advice, Announcement, Brand, Content Management Strategies

In today’s dynamic digital landscape, responsive design has emerged as a catalyst for transforming user experiences across diverse industries. Whether it’s enrolling in a university program or ordering a pizza, responsive design plays a pivotal role in driving faster conversion rates and meeting user expectations. Together, we will unravel its mysterious influence on soaring enrollment rates at universities, the whimsical convenience of geo-based front-end targeting for expedient pizza delivery, and the spellbinding atomic design principles that breathe life into conversion-focused experiences. Furthermore, we will peer into the realm of user personaSEE DETAILS

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Advice, SEO

Supercharging Your University SEO Strategy: Insights and Recommendations

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June 29, 2023

- Category : Advice, SEO

- Tags : Advice, Announcement, Brand, Content Management Strategies

Our previous blog post delved into the importance of optimizing school websites to reach a broader audience. While we covered various strategies, there’s one powerful approach that often goes unnoticed: search engine optimization (SEO).The best part? SEO optimization doesn’t have to break the bank. The State of SEO in Higher Education The UPCEA/Search Influence 2023 research sheds light on the perceptions and comprehension of SEO among institutional and marketing leaders. Surprisingly, many of these leaders acknowledge the importance of SEO but admit that their units lack a well-defined strategy. While 84% ofSEE DETAILS

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Accessibility, Advice, UX Web Design

Making University Websites More Accessible for Nontraditional Students

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June 28, 2023

- Category : Accessibility, Advice, UX Web Design

- Tags : Advice, Announcement, Brand, Content Management Strategies

As the education world navigates through the dynamic landscape of emerging trends and challenges, universities must adapt and find innovative ways to capture the hearts and minds of nontraditional students. One hyperbole that comes to mind when discussing this issue is comparing navigating a traditional website as a nontraditional student to finding one’s way through a dense jungle without any guidance or tools. It can be overwhelming and frustrating, ultimately leading to disengagement from the academic process altogether. These individuals, including part-time students, adult learners, first-generation college-goers, veterans, working professionals,SEE DETAILS

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Advice, Content Management, Web Development

University Website Revamp: Progressive Web Apps Walkthough

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June 23, 2023

- Category : Advice, Content Management, Web Development

- Tags : Advice, Announcement, Brand, Content Management Strategies

Progressive Web Apps (PWAs) provide users with an app-like experience, all without the need for a dedicated app development process. PWAs are designed to be accessible whenever needed, without consuming precious memory or data on a smartphone. They provide an enhanced user experience, improved performance, and offline capabilities. Here’s a walkthrough of how PWAs could be used on university sites:Enhanced User Experience: PWAs can provide a seamless user experience by leveraging features such as push notifications, home screen installation, and smooth transitions between pages. For a university site, this meansSEE DETAILS

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Advice, UX Research

Leveraging User Insights: Fueling Informed Decisions and Driving Web Design Success

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June 16, 2023

- Category : Advice, UX Research

- Tags : Advice, Announcement, Brand, Content Management Strategies

In the dynamic landscape of web design, success is not achieved in isolation. Design does not live in a vacuum, but rather thrives in a continuous conversation with clients and users. It is through this ongoing conversation, fueled by user insights and client collaboration, that the true cornerstones of success are built. By approaching this dialogue diligently, we unlock the power to create exceptional experiences and drive impactful outcomes for businesses worldwide.User insights are the bedrock of web design triumph. By understanding user behavior, enhancing UX design, tailoring content, andSEE DETAILS

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Advice

The Higher Education Journey: Worth It with Guided Pathways

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June 12, 2023

- Category : Advice

- Tags : Advice, Announcement, Brand, Content Management Strategies

In a world where students face numerous challenges—ranging from academic hurdles to mental health concerns—it’s not uncommon for them to question if their higher education journey is truly worth it. Struggles such as dropping out, transferring, overwhelming debt, changing majors, difficulty making friends, and navigating mental health issues can leave students feeling lost and disillusioned. However, KWALL, the premier web agency for higher education websites, is on a mission to make the journey worthwhile. Through our expertise in Guided Pathways, we provide innovative web development solutions that empower institutions toSEE DETAILS

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