In May 2024, Google rolled out AI Overviews to the U.S. search market. By July, they were rapidly expanding—and now, they’re changing how users interact with search results. These AI-generated summaries offer quick, clear answers right at the top of the search results page, often without requiring users to click into a website. Understanding how…
For most organizations, launching a new website should feel like a milestone—a fresh start powered by better tools, cleaner design, and smoother workflows. But for one agency, the reality was very different. After working with two separate vendors—one for design, another for development—they were able to technically “launch” their new site. But from the moment…
What if you could control whether ChatGPT or Google’s AI models read your website? That’s the promise behind LLMs.txt — a buzzworthy new idea shaking up the SEO and AI content landscape. Designed to give site owners more say in how large language models (LLMs) interact with their content, this proposed standard could become the…
A slow website isn’t just frustrating for users—it directly impacts search rankings, engagement, and conversions. Boost Your Site’s Speed and SEO with Ongoing Optimization, as Google prioritizes fast, optimized sites, making continuous performance enhancements essential. This article explores actionable strategies to boost your site’s speed and improve SEO rankings for long-term success. Essential SEO &…
Many organizations view their website as a one-time investment, but neglecting ongoing optimization can lead to serious consequences. Slow load times, security vulnerabilities, and poor user experience (UX) not only drive users away but also hurt search rankings and brand credibility. This article explores the hidden costs of an unoptimized website and how continuous improvement…
Congratulations! Your hard work has paid off, and your new website is live. While it might feel like you’ve reached the finish line, the journey has just begun. Once your website is complete, it can be challenging to know what steps to take next. Adopting a “build it and they will come” attitude isn’t enough. …
Our previous blog post delved into the importance of optimizing school websites to reach a broader audience. While we covered various strategies, there’s one powerful approach that often goes unnoticed: search engine optimization (SEO), or more specifically, your university SEO strategy.The best part? SEO optimization doesn’t have to break the bank. The State of SEO…
It’s nothing new that search engine optimization (SEO) is important for any website. It is what determines search engine rankings, or how high up on the search page results your content appears when someone does an internet search. This makes formulating an effective SEO strategy for higher ed essential for any institution of…
Your SEO strategy is the heart of your digital recruitment strategy. The better your higher ed SEO strategy, the better your chances are of meeting recruiting targets. The first encounter between the majority of people and your university is your higher ed Website, which makes SEO very important to your outreach efforts SEO stands for…
With the latest figures showing the largest decline in college enrollment in a decade, the marketing departments of institutions of higher learning are going all out to upstage the competition. Strategies such as PPC, social media blitzes, and engaging/inspiring content are all employed with the end goal of increasing enrollment. These efforts are laudable, but…
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