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Building a Web Platform to Empower Your SEO Strategy

Better SEO visibility for your school website means better recruitment numbers for your university. Here’s how to prepare it for better search performance.   ​ ​ Opting to invest in SEO for student recruitment is a good step, especially in the new normal ushered in by the coronavirus pandemic.    However, seeing the enrollment numbers…

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Could This Be Online Learning’s Finest Hour?

Even before the pandemic, a significant number of students looked to online education as a solution to otherwise insurmountable challenges to on-campus learning.   ​ ​ There’s been growing interest in the possibility and merits of online education, with many institutions asking questions about how to bridge the gap between the in-person learning experience and…

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Build a Positive Reputation That Resonates With Your School’s Target Audience

Only a short while ago, higher education institutions didn’t need to think much about brand reputation. But all that has changed in today’s fast-paced world ​ ​ Your website could be the most powerful advocate for your higher education institution’s brand reputation — if you know how to leverage its full potential. In this article,…

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Fewer International Students Coming to the US? Here Are 4 easy Things You Can Do About It

Are International Students Shying Away from U.S. Colleges? Data suggests they might be, but there’s something your institution can do to reach them.   Present numbers indicate that fewer international students enrolled in U.S. universities and colleges at the start of the 2020-2021 academic year. This is most likely due to concerns about the coronavirus…

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CMS Data Migration for Higher Ed Websites Should Be Reliable and Seamless

Embarking on a data migration to a new CMS for your college or university may leave you fraught with worry about all the things that could go wrong. But with the right partner, it doesn’t have to be that way.     Over time, as the needs of students and requirements of higher education change,…

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How to Build a Virtual Student Support Network

Why is a student support network a good idea, and how can you start one?   ​ The COVID-19 pandemic created many new challenges for higher education learners. The crisis forced students to complete their coursework at home, and it’s harder than ever for them to engage with their peers. Students depend on virtual learning…

How Online Marketing Can Help Community Colleges Rebound From the COVID-19 Pandemic

Community colleges need to prioritize marketing to survive the covid-19 pandemic     The Covid-19 pandemic led to severe declines in college enrollment, and community colleges were hit the hardest. In 2020, fall college enrollment had an unprecedented 6.8% decline, and the decline was highest among low-income high school students. In contrast, enrollment in public…

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Website Governance: Has Your Higher Ed Website Become Frankenstein’s Monster?

Stop the chaos and reach your goals with an effective website governance plan     Your institution of higher learning built an informative, engaging website that everyone is proud of. But that was a year ago. What are you doing to keep the site’s content fresh and relevant? If you don’t have a plan for…

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How to Be Transparent About COVID-19 Conditions at Your College

​ ​ As vaccination rates rise, colleges are opening their campuses again and trying to attract new students, but this doesn’t mean that the COVID-19 pandemic is over. Infection rates are falling, but COVID variants and SARS-CoV-2 (the coronavirus that caused the COVID-19 disease) still exist, and epidemiologists say that the virus is shifting from…

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8 Steps to Keep Your Higher Ed Website on Track

Here are tips to help you maintain your higher education institution’s website and keep it running at peak levels.    ​   Your higher education institution’s website is performing well, and you want to keep it that way, but no website stays on top on its own.  To accomplish this goal, you need to prioritize…

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